Seattle Mortgage Lender asks, "What do Agents want?"
As a residential mortgage banker in Seattle I am curious to know, what do agents really want from their lender? Obviously, every individual is different in their own way, but there has to be a common list of items that can encompass the majority of agents out there.
What are the top 5 (or more) elements you would find most important for your mortgage professional to bring to the table and/or wish they would do more of?
My base approach to agents, clients, and relationships is the basic perspective of treating people how I would prefer to be treated. But this approach starts to become a little muddled when we are outside of developing a relationship with a mutual client and/or after a transaction we have worked on together has closed. With the transaction comes an overall general objective of closing the transaction successfully within the expected time frame. And, of course, we want all parties involved to be elated.
A Successful Transaction for the client is always a main goal achieved through keeping clients informed, and educated along the way. Ultimately we want to surpass their expectations. And what do the third parties involved want? We want a successful transaction that includes a paycheck and future referrals.
Setting a simple timeline expectation at the beginning of the process for each party and keeping everyone “in the loop” of what is going on is something I do that reduces the overall stress, helps manage the transaction easier, and allows there to be no REAL (un-addressed) surprises in the transaction. Everyone always seems to be very grateful for this continued expectation updated throughout the transaction (especially the agents, since there seems to be a general disconnect between most lenders and the agents during a transaction). Not surprisingly, more often than not, listing agents I have not worked with in the past (that are involved in the transaction) are surprised by the level of communication and are excited to keep in contact with me after the purchase closes. Many times they have referred me transactions immediately after the previous transaction is closed.
But, what I am struggling with is: what do agents want outside of transactions, (beyond a market update email campaign,) when we do not have a deal/active clients to work, or talk about? Aside from a direct buyer or listing referral (which everyone loves), I am curious to see what other value items you (the Agents) would want to see more often from the lending side of the industry.
What can a lender do to actually earn and help you build your business?
e.g. discounted listing property sites (i.e. eproperties or tour factory), periodic phone calls with market, interest rate and product updates, or do you simply want the deal to close on time and for the lender to treat your clients in a way that reflects well on you.
What do Agents want?
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