I hear it all the time, and it sounds awfully familiar. It used to happen to me, too – I’d make a new years resolution nailing down exactly how diligent I was going to be in keeping my blog and site fresh fresh fresh, and then…I bet you know what happens next…
Life happens. Business happens. Everything else in the world rains in, and when the 
floodwaters recede, chances are most of us are left with blog sites with an ancient posting date right there for all to see.
The message that sends comes over loud and clear. Last entry four months ago. Might as well say “Dead as a parrot in a Python skit”. Who wants to read a blog that’s four months out of date? When your blog is headlining Labor Day grilling notes but Santa is ringing his bell outside the mall entrance, count your readers and your blog among the dearly departed. Potential clients who used to stop by to catch the latest on your local market will have given up. Your hard-earned SEO juice has gone bad in the fridge. You can almost see the cobwebs hanging off your byline; wrinkle your nose at the musty aroma…
Enough! It’s almost the New Year, so what better time for everyone to begin anew! I for one have long since determined to make it a hallmark of 2012 to put major effort into rewarding every visit to my blog (and my home page, 
my tweetperch, etc.) with new material. And whenever the inevitable happens and I can’t steal the hour it usually takes to create a worthwhile entry from scratch, instead of just giving up I know where to find some newly-minted Private Label Rights material that lets me skip straight to a final edit in five minutes flat.
In case anyone else finds themselves avoiding eye contact with their own real estate blog because the last post coincides with the Grand Opening of the Great Pyramid at Giza, take heart. RealtyPLR was founded by real estate colleagues who recognized that this is a universal problem in the Internet Age, and they put some elbow grease into developing a low-cost solution: http://www.realtyplr.com.
So how is it that I, a writer/editor, could ever have fallen into the same inertia trap as everyone else? Must have something to do with this year’s massive changeover from monthly to weekly releases of new articles. Just ask the cobbler’s children. I believe even they had to make up a nursery rhyme before their father would do anything about their bare feet problem.
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