SMS keyword marketing is now available for your RealBird listings

We've been supporting QR code mobile marketing for your listings on RealBird for a while. There have been back and forth debates in the real estate blogosphere about the actual value of QR codes and while we believe that QR codes are a very important and must-have piece in your mobile marketing toolkit we also agree that there are a large number of home buyers out there who can not or will not scan QR codes. They either don't have the appropriate smartphones or they just can't be bothered with it.

Hence our new addition to the RealBird PRO power tools: SMS keyword marketing for all of your listings

We integrated RealBird with the amazing Twilio API in order to provide the most cost effective and powerful platform for mobile real estate marketing.

This add-on service requires a RealBird PRO membership $99/year (for unlimited listings) and a Twilio local phone number which is only $1/month. There is an additional $0.02/SMS fee payable to Twilio, but considering that this is only due when the RealBird application actually captures a lead for you, it is extremely affordable in our opinion and should have an amazing ROI. In other words, for only $111/year (RealBird PRO plus Twilio fees) and 2 cents per lead, you can market unlimited listings via text codes (SMS) 24x7 all year long.

So this is how it works:

1. You configure your RealBird account with Twilio - takes about 10 minutes top. Here is the tutorial
2. You'll receive an SMS code for each of your RealBird listings. You can then publish a call-for-action message on your sign riders or print flyers, saying something like: "Text [your RealBird code] to [your Twilio Phone #] to receive more info" 
3. Prospects text the code to the phone number and RealBird sends them back - on your behalf - the brief listing info, your direct phone number and the link to your RealBird mobile property site (in case they are using a smartphone and can browse to it)
4. Best of all, RealBird also notifies you of these events and captures the prospect's phone number in your RealBird leads database