Billions of dollars are spent each year on advertising. It almost seems that everywhere we go that someone or something is trying to sell a product. There are many different forms of advertising which I will spare thhat discussion on this blog, but what matters is whether your advertising is active or stagnant.
Many people in the area I am at continuously are pumping down thousands of dollars a month on stagnant advertising, but how do you know the differece.
Active advertising in terms of real estate would be things that you do to advertise that generate leads or sales.
Stagnant advertising would be things you do to advertise that get poor response.
Sometimes it does take a little bit especially with new advertising to get a following. After a few months, then it is stagnant advertising.
Here are a few tips to keep your advertising active.
1. Track the response of the ad by the $ spent and the amount of leads and sales generated.
2. Stay focused on your goal. Your goal should be leads and sales. If your advertising is not helping you achieve your goal. Eliminate or revamp it. Sometimes only 1 or 2 things need to be changed to make an ad more effective.
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