If you can compile that list, then it's definately worth it. It just seems like a hard list to get your hands on. When I get a big listing I email the top 10 realtor to let them knwo about it. I don't have access to ceo's, athlets etc..

Good luck

Personally, I think if your invitation i& other marketing materials are classy enough, there is no need to spend extra money on UPS.

When I first did expireds, I sent everything via UPS or Priority Mail since I wanted people to not throw my materials away.  You tend to pay attention to a UPS package. 

If you have a list of celebs, athletes, etc. then you are already ahead of the curve. I would use the past experience from the referral as part of material being sent. This shows networking and experience with high end buyers.

I think your idea is a good one and would definately spend the extra dollars to use UPS.  How effective can a marketing idea be, if the recipient doesn't open the mailer?  I always send high end listings to the top producers in the Tampa area and have found that to be very effective in reaching qualified buyers.

Thanks Gail for the tip.

Im not sure if you would be able to find a list of celebs or athletes but you can get a list of people with a certain net work and/or income.  That might be your best best. Some of them may be althletes or stars and some may not be but all of them will be at a certain net worth and/or income level.  

I used to be a financial adviser in my former life and we used to buy these high net worth / affluent lists all the time.  Should only cost you a few cents per record.