Top Ten Things Any Agent Should Know About Their Neighborhood
Geographic farming is a marketing technique that is often taught to agents looking to expand their sphere. The idea is simple, select an area and start mailing to the area. However, to farm is to hold yourself out as someone that knows more about a particular neighborhood than a typical agent, otherwise why would a consumer elect to use your services over the another agent farming the neighborhood?
Beyond showing your expertise, by knowing these top ten items you can better market your listings by formulating your marketing plan and material to appeal to the generation that is currently living or buying homes in your neighborhood. From a buyers perspective, neighborhood knowledge will enable you to make sure your buyer is purchasing a home that will work for them on all levels, not just financially.
Here is #7 of the top ten items you should know about your neighborhood:
•7) Know about any building projects that might impact the value of homes in your neighborhood. This impact maybe positive or negative. Know what is going on and be able to have an intelligent discussion on possible impact a building project could have on your neighborhood. It is probably the most understated question a buyer or even current homeowner can ask ... "What is going to happen to that empty lot, area, etc.?" Knowing what is Open-Space, Commercial, or Residential is crucial information. To add to this you should know any potential building projects that could effect your clients property.
Not all building projects are good. Case in point ... a neighborhood I worked was a short 15 minute drive to the airport. Very quite given it's proximity. When a new airport opened you would think that housing prices would go up, on the contrary, prices went down. The neighborhood was a mainstay of employees of the airport and since the new airport was across town (1+ hours away in traffic) many homeowners left for residences closer to the new airport.
Understand the information that you need to know about your neighborhood and earn your CNS Designation ... www.cnsdesignation.com
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