When you are out social networking, you should be demonstrating your expertise whenever possible as well as encouraging people to visit your website. This will not only increase your website traffic but the backlinks to your website will increase your search engine ranking as well. Whenever possible, have your backlinks sending people to more comprehensive information on whatever topic you’re commenting on in whatever social media situation you find yourself in.
Ensure Your Profiles’ Integrity: for preventing identity theft and ensuring you are being represented by you and not someone else in your name, claim your profile on one of the social networking profile aggregator sites. (eg www.Zoominfo.com). Even then, check your profiles occasionally regularly on whichever sites you use or wherever you have a presence and ensure nothing inappropriate or inaccurate about you was posted by your connections.
All Your Writings Become Immortal: everything you ever write on the internet will eventually get index and archived by Google, even if you eventually delete it. So be careful about what you say and make sure it’s accurate – once it’s out there you can’t take it back.
Here are few things to avoid with social networking:
Making A Good First Impression: you shouldn’t assume everyone will want to join your social network. Some people are by nature friendly but have only a few close friends. They’re not the social butterfly types who have 100+ friends on Facebook. Consequently, if there’s any doubt about whether a given person will add you to their list of friends/contacts, explain to them who you are, your intentions, and what you can offer them. If they’re not interested in real estate info on your farm neighborhood, you’ll know this right up front and so you won’t waste any time developing a relationship with them.
Ask For Referrals Discreetly: don’t assume people will want to give you a written recommendation. Some people feel uncomfortable giving blanket public recommendations. Others may not want to give you one at all. So ask for referrals in a way that doesn’t put the other person into an embarrassing position. For instance, asking by email doesn’t put them on the spot to respond nearly as much as asking over the phone does.
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