Special offer

Why selling your home on your own generally doesn't succeed - reason #2

By
Real Estate Agent

Why selling your home on your own generally doesn't succeed - reason #2

There are many reasons why selling FSBO is a difficult talk to pull off. In reason #1, I discuss the wrong listing price.

#2 - Lack of online exposure

Many for sale by owners only put up a hand made "for sale by owner" sign in the front lawn and expect that to do the job.

Others think that including their listing in one of the for sale by owner online sites like Isoldmyhome.com, forsalebyowner.com, or buyowner.com is going to bring lots of buyers.

Unfortunately that's not the case. The for sale by owner real estate websites do not generate much buyer traffic in comparison to the sites that web savvy Realtors use to market listings.

Google a local search with real estate keywords a buyer would typically use as an online search, and you'll see the results. Using my local town as an example, a buyer would use keywords like Gordon Wisconsin homes for sale or Gordon WI real estate. The top search results are sites that show listings by Realtors and Real Estate agents individual websites. You can check out your own town or city.

A web savvy will also use social media to market a home. Facebook, Twitter, YouTube, blogs, and other media help drive traffic to a listing. For sale by owners generally do not have the expertise to market with social media.

If you are thinking of selling your home, I welcome the opportunity to be interviewed.

Posted by

 

    

 

 

Comments (5)

John F Muscarella
RIVER FARM PROPERTIES, LLC - Venice, FL
Broker/Owner, Venice, FL, Florida's Suncoast

Going through this very point with a seller right now.  I am amazed he doesn't get it.

Dec 22, 2011 02:48 AM
Justin Ashley
Radon Checker - Columbus, OH
Radon Checker

To be honest I'd rather pay to have someone sell my properties than try to do it myself. It's a headache just staging it everytime someone wants to see it. I could not image doing all the other stuff also. I'll leave that to the professionals. 

Dec 22, 2011 02:49 AM
Marnie Matarese
DWELL REAL ESTATE - Sarasota, FL
Showing you the best of Sarasota!

Every time I see a FSBO sign I just wonder how they are going to negotiate their own deal without eventually being sued by the buyer.  With all the regulations, amendments, addendums etc, they really don't stand a chance to negotiate for the best deal an protect themselves in the process.

Dec 22, 2011 02:51 AM
Sham Pathania
SAVE MAX FIRST CHOICE REAL ESTATE INC. - Mississauga, ON

Most of the computer savy buyers (not all) these days know how to search, But incidently most of the times you will see private sellers asks more than they should.

Dec 22, 2011 02:53 AM
Jean Hedren
Gordon, WI
Northwest Wisconsin

John, Justin, Marnie, Sham - My Dad used to say "penny wise, pound foolish".

Dec 22, 2011 02:57 AM