Clear Perspective – Before writing your advertisement, you should have a crystal clear conception of your product, its benefits and who those benefits would appeal to most. For instance, if you create an ad for a particular neighborhood in your farm area (eg. Leslieville in Toronto East), make your AdWords ad get found for keyword searches for “Leslieville” or any of the neighborhoods nearby (eg. the Beaches). In your ad give a sense of what the area is like and mention the types of people most likely to live there. Your landing page should describe the Leslieville neighborhood in considerable detail. Wikipedia often has lots of information on specific neighborhoods. In doing this you’re helping the viewer decide if this is the type of neighborhood they want to live in. On this page be sure to ask for their email address for sending them updates on updates on newly listed and sold Leslieville homes because if they decide they’re interested in this neighborhood they’ll most likely want to receive these updates from you.
Highlighted Keywords – for any of the keywords you specify for your ads those words will be highlighted if they’re used anywhere in your ad title or the ad’s body. Having all the keywords for your ad title highlighted can really help your ad stand out, resulting in more clicks.
Use Power Words – certain phrases highlighting benefits or other important aspects of your offering can really get the attention of your prospects. Some of these phrases include free trial, special offer, limited time offer, free shipping, and others. Combine these phrases with call to action phrases to motivate prospects to click.
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