The National Open House community event held in McDowell Mountain Ranch was a rousing success for REALTORS who sell Scottsdale real estate. Many Scottsdale real estate agents banded together to advertise and host seventy houses open from noon to five Sunday, November 4th. For all our efforts, we attracted 115 potential Scottsdale home buyers who stopped into the central booth set up by Carol Dillon, a McDowell Mountain Ranch REALTOR and organizer of the massive open house. Many thanks to Caffe Portabello who let us take over their parking lot on a Sunday afternoon.
Carol coordinated a full page ad in the local newspaper focusing on the McDowell Mountain Ranch community. Then, she created an open house list organized by price range and then mapped out the properties so buyers could easily visit homes in their target price range. While traffic varied, quite a few agents reported meeting and greeting potential buyers continuously for the five hour period, reminiscent of times past.
Here are a couple of the updates that Carol received, so far:
"I wanted to thank you for putting this event together. Speaking from my own experience, I think it was a huge success. I had no less than 16 come through my house, all looking for that size home/price range. Typical open house days I could have 5-7. I'm all in favor of doing this again next month, if you are interested."
"I wanted to say thank you to you and everyone involved in this past weekend's Open House program. I had 20 people come through my listing in 100-Hills! One couple may have some interest. Thanks for all your effort."
"We had six groups through and the last group actually said "I will have my realtor call you" because they liked the house and the model so much. She sounded like she had been through many homes targeting the area and she liked ours."
"I registered 17 groups, and there was probably another three that slipped in and out when I had too many people at one time, so let's call it a round 20. Approximately five were neighbors or my clients who popped in to check out the home or get the scoop on what was happening.Three were REALTORS who were previewing property / learning MMR because the event made it easy to do so. Approximately 50% came as a result of the advertisement. Typical comment was "I've always heard about MMR, but never knew anything about it, so we thought we would check it out".
Thanks to Patrick Mahoney for creating the National Open House Day, and to Paul Slaybaugh for getting the word out.
Hi Drue,
I believe in doing an open house. Open Houses is good for the sellers, buyers and the agent.