Today I write my last blog post as a real estate agent... well, sort of.
Can it ever get out of your blood?
I've covered a lot of ground since my first post here at Activerain, back in April 2007. The family of real estate bloggers was much smaller then. It was Activerain that first fueled my passion for new media marketing and reaching people through my words. I can say today that it was indeed worth the work to get here.
This blog post will be my 901st... exactly 900 posts, the record in Lancaster County by far & away.
This week I transition into a new phase of my real estate career. I'll be the, let's see, which trendy title should I use? CMO (chief marketing officer)? Marketing evangelist? I know that anything-evangelist is the hiphip trendy thing right now... My hired title is VP Marketing & Communications, which is very corporaty but says enough for now. Coldwell Banker Select Professionals is the company, Central PA's fastest-growing real estate franchise and easily it's most innovative. I'm excited to not only help guide our 10 offices forward but also be a resource to our 270 agents on the ground!
Coldwell Banker Appoints Marketing Vice President
Expands commitment to growth throughout Central Pennsylvania
Lancaster, PA(January 4, 2012) – Coldwell Banker Select Professionals is proud to announce the appointment of Jeff Geoghan as the VP of Marketing & Communications.
Geoghan brings a wealth of experience to the Central Pennsylvania Coldwell Banker franchise with 10 offices and over 250 real estate agents. His background includes degrees in business management and marketing and a fortune 50 company track record. Most recently, Geoghan has been a licensed Realtor here since 2003 and has been with Coldwell Banker since 2008, earning Coldwell Banker’s “Diamond Society” sales honors.
“Jeff’s mission will be to refine existing Coldwell Banker marketing in Central Pennsylvania, develop new initiatives and leverage technology for consumer engagement” commented Ryan C. Hess, Partner at Coldwell Banker Select Professionals. “He will work to train and educate our agents, teams & offices in web marketing, and help the leadership team consolidate our position as the regional market leader”.
Geoghan brings an extensive background in internet marketing, blogging, and search engine optimization (SEO) for the real estate industry. “His experience has positioned him to be an industry thought leader in these areas with top-ranked websites, blogs, and social media” added Hess. Geoghan will be based in the Lancaster City corporate offices.
Coldwell Banker Select Professionals and Coldwell Banker Homestead Group serve all of Central Pennsylvania with over 250 real estate agents in offices in Lancaster, Ephrata, Wyomissing, Lebanon, Hershey, Harrisburg, Camp Hill, York, Hanover. Coldwell Banker Select Professionals is a principal broker for Cartus and USAA relocation services in Central PA, and has been named in the top 50 franchises for Coldwell Banker nationwide. Read more at www.cbsp.com and www.centralpa.com.
About Coldwell Banker®
Since 1906, the Coldwell Banker® organization has been a premier provider of full-service residential and commercial real estate. Coldwell Banker is the oldest national real estate brand in the United States and today has a network of more than 86,000 sales agents working in approximately 3,200 offices in 49 countries and territories. The Coldwell Banker brand is known for creating innovative consumer services as recently seen by being the first national real estate brand to create an iPad application and the first to fully harness the power of video in real estate listings, news and information through its Coldwell Banker On LocationSM YouTube channel. The Coldwell Banker system is a leader in specialty markets such as resort, new homes and luxury properties through its Coldwell Banker Previews International® marketing program. Coldwell Banker Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each office is independently owned and operated.
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Visit Jeff's marketing blog for real estate - lots of great tips for all agents! www.JeffG.me Jeff is also working with real estate agents and brokers to enhance their marketing efforts - let him help you today!