Michael's Crichton's new book "NEXT" asks some intriguing questions.  Albeit, they come from a fictional storyline, but then does it really matter if it's fiction?  The questions are still legitimate.  Now, most of the issues he raises in this thrilling new book are based on medical and research ethics, not particularly ACTIVE RAIN type material.  But, in the middle of the story he introduces a concept that I do think matters to our industry.

I won't give any of the suspense away by telling this part:  There is a point wherein the researchers find a gene that they think controls people's ability to sustain change, to innovate, to desire to be self-sustaining or to be part of a bigger picture.  They argue about whether it should be called the "change" gene or the "socializing" gene .... They even suggest that the Neanderthals became extinct because they all had this "status quo" gene that made them very adverse to change.  I know, it sure doesn't sound as good coming from me as the book.  The point was that the Neanderthals were replaced by people that could sustain more innovation, who were prepared to change themselves and their world, who saw the art in the world not just the practicality.

The real question inside the story though is ... Will you become extinct because you can't handle change?  Will you hold on to the "old" ways because they are traditional and comfortable? Will you look around and see the art and design and music around you and be inspired to lead?

If you've read the book maybe you can help me tell the story ... if you haven't maybe try it.