I read a post yesterday from a fellow blogger that got a huge stream of negative feedback comments. The article was supposed to be funny but several agents found it offensive and when I read it, felt that consumers might take offense as well. Without going into details, suffice it to say the blog would have been better off being "Members Only". My point is, do you know what content will offend consumers, colleagues, or both?
Let's start with the first rule of blogging: Once you post to the Net, it's there FOREVER!
If you write and post something that could be considered offensive, the readers will form an impression of you. Do it once and most people will forgive you. Do it more than once and it's likely you'll lose consumer leads and subscriptions by colleagues. Your success on Activerain depends on the impression you make.
What's Offensive? A few possibly offensive blog topics include:
- Any article that's sexist or deals with sex in a vulgar manner
- Any discussion of race, racism, or elitism
- Demeaning fellow agents (actually violates the Code of Ethics too)
- "Potty humor"
If you're thinking about writing about anything that would not be appropriate with a current client or colleague in your office, it's probably best left unsaid. You might lose prospects and hurt relationships with colleagues.
What about offensive comments? All too often I've seen comments that attack the writer, get rude, or deeply personal and border on slander. Guess what? When consumers and colleagues read those comments, they won't hold you in high esteem. If you feel strongly about something: TAKE IT UP VIA EMAIL! If you just can't hold your tongue, don't do it in a public forum. Send a private email message and say whatever you need to. Even then, keep in mind that your reputation is based on how people perceive you.