Real Estate Marketing, The Profit Is In The Expenses, Agents And Brokers Run An Information Dream Assembly Line.

Ginny ... Marking in the dark is not effective. Turn on the local community events, spotlight the local property listings with all the media streams working together to support, save the buyer time. To end up with that buyer relating to you, connecting with your work and causing engagement that they won't forget. Go above and beyond. This is a sport right?

Ed ... You made it through REALTOR boot camps with flying colors. Now if we just work on the fear of making real estate video, you are base commander material.

Fernando ... And all of the media better be hammered out, working in harmony and matching the mission to collectively like an orchestra on key, in tune made a deep lasting impression. To quickly down load the information to the buyer like a jet fueled in combat in the air completely. And have "home delivery", area relay from your portal done easy, fun, effectively.  Video pulls it all together and is the open house, area tour that allows buyers to see more properties, get inside and around them any time of day they are available. Our logs show late at night, 10 to 11 is a peak hour for tapping in to the open house when the husband and wife is available. And where their time zone is two and three hours or more behind us on the east coast.

Michael ... You are so right. Often someone using ping.fm and other ricochet applications helps like a real estate prism to ship the information. But steps to upload to another site when you are wrangling, wrestling with several has to have careful study, consideration. Time is just as valuable as GOLD, money spent. We sell lots of farm, waterfront land and just uploaded a listing to Lands of America site. Our home buyers or small business purchasers never go in to that theater. It's like a cruise ship, you have to have restaurants, night spots for everyone in the audience. All the groups, niche audiences.

Richie ... Moving targets. When the real estate buyer says "pull", you have an endless supply of media streams to send their way. Tracers, Google Analytics needed to know if you are hitting the targets and to see where they are more clearly. Don't just rely on your gut. Like you do when you are driving in a new area and refuse to stop at a gas station to make sure you are not five exits out of the way when the GPS  is all messed up. But you ignore it anyway. Bag that.

Pam ... We can always learn. Any real estate professional can tell you where they stumble, are weak. Like any athelete that seems over all stellar. It was practice, hopefully not steroids that help make the leap to world class. But an Achille's heel, all have them. Have one site on the hoist now and instead of Scare Crow stuff back in the straw, it's operation monitors monitoring the progress for the next few days. If you don't find html, SEO, blogging, video, marketing fascinating, you better learn how to pump yourself up!

Lou ... Positive attitude in a 55 gallon drum on an IV pole is what your visits around the blogging rodeo cause. You are the AR Johnny Appleseed for postive thinking, motivation and you can do it spirit. We handle lots of customers to make multiple trips to real estate closings. But each buyer, seller needs to know you are treating them A to Z like they are the only one in the aphabitized file cabinet closing transaction folder section.

Gabe ... Moving targets... you are ..hey (slap) snap out of it. Don't get sleepy. Better pay attention. You know, do in your Stuart Florida real estate market arena.

Jerry ... Our buyers were pretty much local. Plant a sign, throw together a black and white Polaroid for the local gazette and say your prayers. Small pool of real estate buyers. Maybe you threw a newspaper ad in the Hartford Courant, Boston Globe, New York Times or Wall Street Journal. (Actually we had great results with the Mother Earth News with the rural farm properties)

They say fifty percent of the US never moves further than 50 miles from home. But the other 50 percent that are gypsies who left, or just never have been here before. And live in high priced areas used to more zeroes in the property listing prices. I want to talk to that segment of the pie too. Your social media, video, blog, website marketing machine has tone. Them painted in glow in the dark green. Locked locked on radar, sonar for a little shock and awe on line real estate experience.

Lee & Carol ... You are right about which color on the real estate twister you hope the spinner lands on. You'll eventually know when who ever did the software for the platform must have had a sick, twisted sense of humor. Or the experience is like a blood sample and hey, did not feel a thing. The sad part is the platform can be WD 40 greased and slick, fast, professional. But the other elements, membership, day to day experience can be like trick or treat pop corn balls from six, seven years ago. You try the ones that have promise but learn to step away.

Active Rain is not the same group, exact same approach or experience and adaptation is key. To economic and technical forces, upper level decision making and the whim of the user, surfer. Realtor.com is being chased hard by Zillow and Trulia and we will see if the Big Blue R has been working out at the marketing gym to learn new ways to bench press. Do the heavy lifting for the pallet of cinder block fee they charge to "own" that zip code and enhanced, pimp that platform we all ask ourselves at renewal, is it worth it? Is this the last year to shell out that many clams, books of green stamps? Or is that money spread out over this, this and this marketing option going to save time, gain more impressions and be more user friendly to the real estate buyer / seller we answer to. As for video, go to local events, and as Jim Morrison croons "Roll Baby Roll" . Take the safety off, get that blinking red light and the lens that never sleeps to capture the local recreational event video.

Roger ... You are right. Often you see a promotion that says "get 40 more views" a month for only $29.99 and got to think that is not worth the expenditure. What else I would use the resource for that rings the marketing bell louder. 

Kimo ... Real estate is local. And you are the home town favorite to answer the FAQ, then move on to the properties, listings that match the needs and the wallet size for the real estate buyer. You need fresh content that saves time, money, helps the last minute real estate buyer with sensitivity because we are human, real, hard working little red hen service providers.

Winston ... Look first at where you spend time, money and how is it working for you? Adjust and add new ways to market that generate the impressions, views, make the connection. The way your real estate buyer wants the "home deliveries" is key. Not want is easy for you and me but what connects, engages and is something they can use, relate to. Be the service with a smile, on the spot REALTOR. The big question is "how many social media platforms do you weed and feed" for starters.

Bob ... You have a happy new year too!

Sylvie ... Like a patient with seven doctors and sometimes the RX causing other problems, the meds being out of balance, not working in the same common good for quality of life. The New Year is a good time to strip away the layers, to flip over a blank big white marketing sheet on the easel and study the purpose of your marketing plan. And to like decorating a Christmas tree, layer it carefully with the right "ornaments' and a balance of spending, return to have money left over from your real estate closing commission checks. To not buy in to everything that comes along and do you need it, does it do a better job and can replace something else in the mix? Being able to say no thanks because you can afford it, but it adds little, nothing to what you are already doing. Be more efficient in marketing, spending. Tour your facility looking for slack and remove the wrinkles, waste.