When was the last time you really looked at your online presence? Tech tools, tech fun...you hear everyone say they can help our Business, but these tools are only good if you know how to use them. If not, it's no fun at all, and can change your perception of what was once Great to what is now Pitiful. Our Websites.....our online presence.
I have this Blog; I have 5 websites.....2 Real Estate Oriented, 1 Photography, and 1 Notary. Two are pretty good and two are in dire need of HELP. Thank You DAKNO Marketing (Bobby Carroll) for giving me 19 pages of what I need to do. Heck that ought to take all of next year . When they said they would evaluate it, I didn't for one minute think they were going to " EVALUATE " it :) :)
After the Eval I looked at all my stuff online:
Here is the Photography One, my first Website....Professional or Fun now this was one heck of a lesson......I built this site because I loved Photography, and wanted to do it Professionally. Don't Professionals need to know how to take Photos? I look at this site now, several years later and just shake my head.....Where are the good pictures? Why did I make a custom page for clients, and loose the password . Why is this site even on line anymore? And let's not mention what I learned about Guestbooks being taken over by Spammers......yes, this was my first site, my first attempt at being an entrepreneur online.
Here is my Second site: a Notary site.....I think it's OK, but have never gone back in since we made it: McGraw's Mobile Notary. Oh my, the last updated news is from 2004, how pitiful is that? I thought you could build it, and leave it....
Third Site: Having learned a lesson or two on Community Building I decided to incorporate Real Estate with Community News..... . What I didn't take into account was Marketing the site to the community, and the time it would take for me to keep it updated.......
I loved having custom sites, so when I opened CELLing Realty I wanted another one. But my web guy couldn't get me one as fast as I wanted (you know that I want it now mentality)....anyway, finally after several months he talked me into a Template site. I really didn't want a template site, but decided OK, at least I'll have something on line. Problem was, I had no idea at all how to use the million and one mambots, mambos, categories, catalogs.....etc etc etc. And now, I have just one more job that I have to try to keep up with, and a lot of learning to fix the mistakes.....Websites need updating!!!!
Moral of the Story:
If we don't continually try to update our skills we will never be able to look back and see the mistakes we made. Knowledge, learned after getting on-line, changes our perception of what is good. And for every site, every online flier, every blog.......some of our earliest attempts can indeed look pitiful later..... Just keep trying :) :)
By: Kathy McGraw - CELLing Realty
Comments(51)