Just under a month ago - actually, it was only 17 days ago - we launched WestbrookVillageRealEstate.com, a comprehensive guide to real estate and life in Westbrook Village, an active adult community in Peoria Arizona. We started with a bumblebee scheme adapted from Century 21's official colors, before taking Mary McKnight's sage advice and switching to a far softer look.

Unlike my other two sites, I held off on beginning a reciprocal linking campaign partly out of curiosity and partly out of sheer laziness. Instead I focused on a handful of high quality links from my this blog, from my primary blog and from my primary website.

Here are the results to date ... again, it's only been 17 days since the pages were uploaded and the site went live:

Westbrook Village Real Estate SEO Results

SEARCH TERM	SEARCH ENGINE	RANK
Westbrook Village	Yahoo!	13
	Google	6
Westbrook Village Peoria	Yahoo!	4
	Google	5
Westbrook Village Arizona	Yahoo!	4
	Google	6
Westbrook Village Peoria Arizona	Yahoo!	2
	Google	6
Westbrook Village Real Estate	Yahoo!	2
	Google	None

You may be asking how effective an Internet marketing campaign can be for an active adult community. But given the minimum age is down to 40 in some areas (frighteningly, only three years above my current age), and the increased use of the web in real estate, I believe it's only a matter of time before the Westbrook Village Real Estate site helps us gain significant market share in the area.

Next up for the site ... an increased library of real estate articles (our own personal wiki, if you will) and an IDX-based MLS search.

(c) Jonathan Dalton, 2006 / Jonathan Dalton's Arizona Homes