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The Ruthless Rules of Real Estate Social Media #1

Facebook, MySpace, LinkedIn, Activerain, Whoa there. Before you start spewing your offerings all over the place, take a moment to think about what you really plan to reap from your social media efforts. More sales? Name recognition? Expert status? Referrals? All of the above? Be aware that using social media as a marketing tool is a long-term strategy, and if wielded properly with patience and careful thought, can bring you all of these and more in the future. In this article, I will touch on the most basic principal of social networking: Knowing your audience.

Points covered in the article:

The Social Media Realm Consists Of Real Human Beings.

These People Are Desperately Looking For Attention.

So How Do You Get Them To Pay Attention To You?

Read More on Social Networking for Real Estate at Real Estate Remix...

Posted by Carson Coots on 11/09/2007 04:14 PM

Comments (4)

social networking, pr, real estate networking, web 20, myspace, facebook

4 Comments on The Ruthless Rules of Real Estate Social Media #1

NOV

2007

Interesting thoughts, Carson. Too often we get caught up in the hype of the next big thing, whether it be a new form of advertising, a new networking group (online or real life), or, dare I say it...blogging....without really thinking through "what is it I'm trying to get out of this effort? what's my goal, and how are my specific actions going to lead me to that goal?"

Good thing to bring up! I think too many people use online socialization as a substitute for poor interpersonal skills, or personal insecurities. We need to always remember that, whether online or face-to-face, we are dealing with people who have their own needs, desires, feelings, thoughts, and we need to be looking to establish and maintain relationships. Anything less, and all these efforts to get our names out there will mean nothing!

Nice point, with patience and careful thought...enough said right there nothing will happen overnight!

NOV

2007

Great article Carson. I really like your comparison of social media to PR, thats a really great way to think about it. More real estate agents should read that article. Thanks for the post.

-Chris

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