We go back and forth about continuing to advertise in our local paper, the Los Gatos Weekly. This is not the big newspaper, it's a local paper which comes out each week. I'm sure many of your towns have something similar. The top producers consistently have full page ads costing between $600-$1,000. Is that constant presence worth the money? As a top producer, does it maintain that image to the public? It's a little scary not to be there but I can't attribute any business to it either.
We would love your thoughts.
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