I ventured into the realm of advertising - something I have never done before.  Here is a little play on words that - believe it or not - was actually not understood by the majority of people that call the office because they see it.

How are you, as an agent, marketing yourself?  Different methods work for different potential clients.  ActiveRain is a tremendous resource for agents and related businesses - but reaching out and networking outside of ActiveRain is just as important.

Time will tell how this message gets throught to those in need.

Many of you have suggested that sellers call me to see if I can help.  Every one has been called back, and although I suggested other solutions besides short sales to several of them, it is nice to be able to listen to the different problems and discuss sometimes "outside the box" solutions and suggestions.

Your comments on the ad copy below would be appreciated!

RICHARD P ZARETSKY PA,  RPZ99@FLORIDA-COUNSEL.COM

 

 

4 Comments on FLIP FLOP - ADVERTISING YOUR SHORT SALE EXPERTISE - THE SELLER SIDE

NOV
09
2007
Good ad for targeting investors.  However, a lot of short sale prospects aren't investors.  You might want to run another ad or consider tweaking this one.
5:56pm • #1
NOV
10
2007
180,831 Points 52 Featured Posts Outside Blog Hit Router Attended Rain Camp

Dan -

You need to clarify.  For this Ad are you defining "investors" as the persons who bought and now can't flip - or

Are you defining "investors" as persons that will be in the market for flips that flopped (ie: NEW investors vs. OLD investors)?

Thanks - Richard
9:09am • #2

Richard and Dan:

Both; are right.  The ad to me speaks to investors that have bought a property that they thought they could flip and are now in deep trouble because the property is worth less than when they bought it.  There are many indivduals I come across everyday as a loss mitigator that bought a house from an investor that made it sound like they were getting a deal, when in fact they paid retail plus.  Everyday we give birth to new investors and want-to-be investors that will be canidates for the properties you are able to short sale.

So I say you're both right.  Market to homeowners and investors in trouble and to investors looking for a deal.

 

Marvin Kessler
1:55pm • #3
180,831 Points 52 Featured Posts Outside Blog Hit Router Attended Rain Camp

Thanks Marvin!

I will work on the next version to be even more "generic"

Richard Zaretsky
10:33pm • #4


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Richard Zaretsky, Florida Real Estate Attorney

West Palm Beach, FL

More about me…

Richard P. Zaretsky P.A. - Board Certified Real Estate Atty

Address: 1655 Palm Beach Lakes Blvd, Suite 900, West Palm Beach, Fl, 33401

Office Phone: (561) 689-6660 x 107

Cell Phone: (561) 329-2279

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Legal true life experiences, general observations and commentaries for Realtors, Lawyers and Mortgage Brokers - also see our Palm Beach County Short Sales group blog.
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