Leslie Appleton Young (Chief Economist and VP of The California Associaton of Realtors) posted an analysis on rismedia that I found very exciting.

In her words "If You Currently believe the Internet is the #1 factor to Real-Estate" YOU ARE RIGHT!!!

The statistics below are trends since 2000. "If Your Not On The Internet You Will Not Be Found"

- 94% of Internet buyers found their agent on a website

- 63% Found them on an Internet Search

- 0% of Internet buyers found their agent through brochures, flyer's, yard signs or mailers.

- In 2000, 28% of people said they used the Internet as a part of their home search.

- 2006, 70% said they did.

- 86% of home buyers started on the Internet before they even started looking for their specific home.

- 14% Of People Did after they started looking.

- That means 100% of Internet Buyers surveyed looking at homes first, agents second.

- 81% of Internet buyers stay with the first agent they contact.

- Internet Buyers spend an average of 4.8 weeks  doing research before contacting an agent, a traditional buyer spends 1.7 weeks.

- Internet Buyers bought on average of 2.2 weeks looking for a home with an agent, traditional buyer was 7.1 weeks.

-Internet Buyers previewed an average of 6.7 homes with their agent, Traditional Buyers 15.4.

- 69% of Buyers said response was very important. 83% chose email as their favored communication. 0% of them chose in person.

- Internet Buyers were more satisfied with their agent by 4.3, Traditional 3.3.

- 97% of Internet Buyers said they would use their agent again, Traditional 50%.

- 70% of people over 65 years of age read the paper; However only 35% of 24 year olds do. According to the report "PRINT IS DEAD".

 

I found this to be extremely positive news. I focus alot via Internet and I just wanted to share this information so hopefully it will help you as well.

 

                                                                                                                                                                    

                                                                             

 

8 Comments on Stats - - - "~Got To See Them~"

NOV
09
2007
4 Featured Posts
Great info, I love stats.  It wish those stats were also true for home inspectors... but not yet.
5:16pm • #1
345,917 Points Outside Blog
Love those stats and imagine the are pretty right on in any location.
5:22pm • #2
145,181 Points 2 Featured Posts Outside Blog

> 94% of Internet buyers found their agent on a website

Thats interesting.  94% seems kind of high.   I talk to alot of buyers that call about stuff on the website that already have a non internet realtor.   

5:23pm • #3
I found them to be pretty interesting and it was good news for me since I like to focus alot of marketing online!
5:26pm • #4
386,639 Points 28 Featured Posts Localism Sponsor Outside Blog
I'd say those stats are dead on. As with most things, even farming, the really good results generally won't show up for 18 months to 2 years after inception. So, for those of you who are relatively new to online marketing, within the last year or so, don't despair. Your efforts WILL pay off. Be patient. Be consistent.
8:02pm • #5

Elizabeth,

 

Thanks for the encourgement..... I know I personally spend alot of time (sometimes I think to much time on the interent trying to get our marketing out there) But I have it in my heart that it is really going to pay off... Thanks!!

8:24pm • #6
NOV
14
2007
Outside Blog

That's why I'm here!  thanks for putting the stats up!

K!

5:24am • #7
411,561 Points 3 Featured Posts Outside Blog
Great information. We can use it on listing presentations to show the power of the internet.
6:04am • #8

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Aili Stone

Eastlake, OH

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Stanmor Realty, Co

Address: 36381 Vine St., Willoughby, OH, 44095

Office Phone: (440) 946-2240

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