What is in a name??? What do you remember about what you see in print or on what you are driving by at 75+mph (that is legal in some states!!!). When we only have a "snippet" in time, how do we successfully convey our message?
There has been huge amount of study and $$$ spent on the best way to Burn a Brand completely and forever on the mind of another. Repetition plays a huge role in doing this successfully. When people see something that has either your name, a clever slogan, or your product on its cover or in its contents, what are they seeing?
Something that is constantly changing because you cannot make up your mind? If that is the case you need to settle on one thing. Then take that "one" thing and pitch it again and again.
Whether in print, video, television, you need to maintain something that people will start to remember. McDonalds, they are a giant in advertising, I could only hope to approach their budget. But when it comes to fast food, they are number one. Their advertising budget does not diminish each year, it only increases. They know the value that lies therein. They also know if they slow down, so will their profits. They constantly keep it fresh. You need to as well.
Take your Brand, even if that is your name and make it your mission that everyone knows it. From strangers, to callers, to family to your sphere of influence. Do not stop until it is something that is on the tip of everyone's tongue when your particular product is mentioned.
It is up to you. No one else is going to do it for you!!! Now get out there and tell the Masses!!!!!
Be Safe - Connor MacIVOR
I, luckily, married into a catchy name, and my husband and I team up and have been using the above logo now for about 6 months. We have had very positive feedback from friends and clients, and are hoping that we can really capitalize on it in the future! I have a marketing degree from the University of Arkansas (Go Hogs Go) so this part is what I enjoy the most!
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