Benjamin Franklin’s quote: “Lost time is never found again” is a powerful reminder to sellers that time is critical.
· The best opportunity to reach a buyers attention is within the first 30 days a home is on the market.
· The number of showings is greatest during this time if it is priced at a realistic market value.
· Starting too high and dropping the price later misses the excitement and fails to generate strong activity.
· Many homes that start too high end up selling below market value.
Sellers need to price correctly in order to be competitive before the market moves on to newer listings.