Do You Want to Be Good or Great?

Education & Training with Ludwig & Associates


Motivational Power Quote


Do You Want to Be Good or Great?   

“Do you want to be safe and good?

Or do you want to take a chance and be great.”

Jimmy Johnson, Football Coach       


As I see it . . . . . . .


Do you want to be good or great?


This quote brought back the memories of a very interesting conversation and inspired me to write this post.


After the weekly sales meeting we paired off to go on caravan to see the company’s new listing. That week Mike decided to ride with me to see the homes.


At the time I had known Mike for about a year and a half. That day the conversation drifted into a conversation about sales production. Being the the top selling and listing associate at the company it was commonplace for the sales associates to come to me for advice and coaching.


As we talked, the conversation evolved into a conversation about Mike’s sales production and his goals.


In the year and a half that I knew Mike his production remained consistently in the middle 1/3 of the company. He never challenged the top producers to move up into the top 1/3 and he never was in a position to where he slipped into the bottom 1/3.


As we spoke I shared with Mike that with talent and his ability to build rapport with customers that I had always felt that he would be one of the top producers in the company. And with ability Mike had be had the capacity in be in the top 10% of the company’s sales professionals.


How Mike responded to me shocked me.  Mike told me that his goal was to stay in the middle of the pack. He explained to me that if his production moved him up to the top producer level that level would be expected from him in the future and if his production slipped he could lose his job.


Mike told me that he was committed to stay in the middle of the pack.


Mike (not his real name) spent his entire real estate career being good, when he had the seeds of greatness within him to be great.


The question is do you want to be good or great? The seeds of greatness are within you and you can being those seeds to the surface and cultivate them to grow to be great at what you do.


©2011 Lou Ludwig, Sales and Management Consultant, Success Coach, Speaker, Trainer and Author



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Shannon Coe
Keller Williams - Rocklin, CA
916-597-3818, Lincoln, Rocklin, Loomis, Roseville

My favorite quotes come from coaches.

Jan 03, 2012 01:40 AM #1
Kristin Johnston - REALTOR®
RE/MAX Realty Center - Waukesha, WI
Giving Back With Each Home Sold!

Lou...I like the quote and the author....I was impressed when he went on Survivor too.....great man!

Jan 03, 2012 02:14 AM #2
Michelle Gibson
Hansen Real Estate Group Inc. - Wellington, FL

Lou - Wow, my goal as a newer agent was to climb to the top and keep climbing....mind you that's still my goal as an older agent too.  I always want to surpass what I did the previous year.

Jan 03, 2012 02:27 AM #3
Wayne Martin
Wayne M Martin - Chicago, IL
Real Estate Broker

Great story. We all have a responsibility to reach for greatness. Many, unfortunately let go before they get there! Enjoy your day!

Jan 03, 2012 10:29 PM #4
Elyse Berman, PA
Best Connections Realty, Inc. - Boca Raton, FL
Boca Raton FL - (561) 716-7824 - CRS, ABR, GRI

Lou,  Your motivational quotes are always inspiration for me to strive harder.  Thank you.

Jan 04, 2012 12:41 AM #5
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Lou Ludwig

Designations Earned CRB, CRS, CIPS, GRI, SRES, TRC
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