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Customers ~ Who are they?

Ontario Real Estate Source

By Brian Madigan LL.B.

No one outside the real estate industry seems to know the difference between clients and customers.

In fact, once explained, most seem to think it is absurd, and to say the least a little unfair, and perhaps a “ruse” by the real estate industry.

Recently, I have found myself pointing out the fine distinction between clients and customers, agency and non-agency relationships.

Sophisticated consumers including lawyers, doctors, architects and teachers have found the matter puzzling.

I suppose it won’t be too long before someone takes issue with the entire concept.

For that matter, lawyers, doctors and architects all act as agents, so the matter of agency law is not alien to them. But, many express surprise that real estate professionals, generically known as agents in many jurisdictions may not be “agents” at all.

I have to admit, this is indeed one of the most difficult concepts to explain. Once, I have that one down, I’ll move on to the “trinity”.

 

Brian Madigan LL.B., Broker is an author and commentator on real estate matters, if you are interested in residential or commercial properties in Mississauga, Toronto or the GTA, you may contact him through Royal LePage Innovators Realty, Brokerage 905-796-8888
www.OntarioRealEstateSource.com

 
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5 Comments on Customers ~ Who are they?

JAN
04
2012
108,306 Points Localism Sponsor Called Shot Master

Brian I know what you mean. I'm often trying to explain this one to my customers/clients.
3:52pm • #1
548,345 Points 3 Featured Posts Outside Blog

Brian, I am sure if someone knoledgable was watching us closely, they would say we blur the lines between customer and client often, especially in terms of implied agency
4:47pm • #2
868,446 Points 5 Featured Posts

I do have difficulty understanding it myself, and most of the time I have heard an explanation from someone in the business, it's wrong. So, that's not good!
5:59pm • #3
JAN
05
2012
447,681 Points 11 Featured Posts Outside Blog Called Shot Master

It certainly is one of the more puzzling aspects of how we relate to the people we are working for. I can see how the public may be scratching their heads at the distictions that are supposed to be obvious to us.
10:54am • #4
157,500 Points 1 Featured Post Outside Blog Called Shot Master

Thanks Brian for telling us the distinction between clients and customers. Happy New Year by the way! 

Jark Krysinski @ REMAX 

TeamYVR 
Real Estate Advisors		 Jark Krysinski & Associates, REALTOR®, BA, ABR, IMS.Designation, LL.B
TeamYVR: Jark Krysinski, David Chen, Kyle Roman & Travis Robinson
REMAX Crest Realty Westside, 1428 W. 7th Ave., Van, BC, V6H 1C1.
DIRECT: 604.790.9945, OFFICE: 604.602.1111 x.116
TOLL FREE: 1.888.479.8999, FAX: 604.602.9191
1. www.SOLDBYJARK.com "SOLDbyJARK & Associates Website" 
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3. www.3MBX.com "Trimetro Business Group"
10:52pm • #5


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Brian Madigan LL.B.

Toronto, ON

More about me…

RE/MAX West Realty Inc., Brokerage (Toronto)

Address: Toronto, Mississauga, Oakville, Brampton, Caledon, Thornhill, Greater Toronto Area, http://www.iSourceRealEstate.com

Office Phone: (416) 745-2300

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