I saw a story today that made me chuckle, so I thought I'd pass it along. Not only did I think it was funny, I also thought that it spoke to a deeper truth about Real Estate, and to your outlook if you're listing a home in tough times. It goes like this: Two salespeople are sent to a remote part of Africa to open up new markets for a footwear company. A few days after their arrival, one salesperson said to the other, "Y'know what? I'm going home on the next flight. There's no way we can sell shoes here. Everybody goes barefoot."
The other salesperson was also getting discouraged, but she thought about it a bit longer. And then it clicked. The next morning, her sales manager received an email: "The prospects are unlimited. Nobody wears shoes here!"
Some people look at the housing market in much the same way as the first salesperson. Maybe they feel everyone’s renting instead of buying, maybe they think that they’re not in the right place or time to close the deal, or maybe they just lack the confidence that they’ll be able to sell on a timely basis once they’ve listed their home.
Others, however, look past the obvious pitfalls to the opportunities that lie beneath. Sometimes finding those opportunities means first finding someone who knows where to look in order to find them. That’s where a Realtor – like me – comes in. While it’s not my job to blow smoke up your pant leg, I do endeavor to help you find solutions that will help your house to sell once it’s listed, instead of gathering dust and cobwebs. This is a challenging market, but by no means an impossible one.
The takeaway in all of this? Well, for starters, no matter how bleak the market seems, there are always possibilities, even if they require us to be a bit more creative or to look at things from a different angle than we're used to. The other point that I think is no less important: NEVER lose your sense of humor! As I've mentioned elsewhere, selling your home can be a stressful time, especially during those times that it's not going as well or as quickly as you'd like. Being able to laugh at it can be a saving grace. Whether you need to make light of, or shed light on, the situation, call me at 201-930-8820 x212.
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