RED has an aggressive feel to it and, in 2011, I aggressively expanded my areas of expertise such as:
1. Short Sales: Buying or selling. Dealing with negotiators? No problem. I quickly found out what motivates them and that is to get paid! I don't mean the lenders (translate "bank"), but the individual whom you deal with. These are people just like you and me. Treat them well, make their day enjoyable (how awful is it to do that job?), and they will work with you.
2. Commercial real estate: There are so many aspects of this area of expertise, I believe you can't ever be "the expert". However, I like to work with people in this arena because they tend to be business people, they've been around the real estate block a few times. You don't have to treat them with kidd gloves, they understand the language and the rules in the transactions are very different. And usually much less paperwork.
3. Investors/cash buyers: Here is a fun bunch. By that I mean they are great to work with. Usually they know exactly what they want (cheap but good value) and it's your job to go out and find it. You need thick skin for this type of buyer because he wants a DEAL. And in most instances, YOU have to negotiate that deal.
Here's a thing I learned in 2011 as well,
YOU CAN'T BE A PUSSYCAT WHEN YOU ARE IN THE "RED" MOOD.