Special offer

Client References, Are They Good or Bad?

By
Home Inspector with JRV Home Inspection Services, LLC HOI 394

It is an accepted practice when hiring a company to perform work that one should ask for references. This is an indisputably good idea…

Or is it.

Calling for referencesI was recently contacted by a potential client who requested references. My response was of course, no problem, I would be happy to send you some names and contact info. While I had this person on the phone I made a point of telling them to be certain to also check out my sample report on my company website.

“Thank you for that information”, was the curt response. Continuing I made a point of mentioning the many client testimonials which are on my web site. I told the person they may want to look at those while waiting for my references.

I received the exact same short reply. I decided it was time to end the call. I gathered my references and sent them off to this person. I received one email asking the cost of one of my additional services, but never did get the job.

What this recent exercise made me come to realize was a very simple fact about all references;

Great job!They are inherently biased.

I of course sent off the names of clients who I knew would give me glowing praise. I’m 100% certain every other company this person contacted did exactly the same. Why would anyone do otherwise?

So I wondered how did this person determine who to hire? Perhaps they did look at my sample report and requested samples from the other companies. They may also have viewed mine as well as the other home inspection company web sites they were interested in hiring. What I know they didn’t do was have a conversation with me and if my experience was any indication, with any other home inspection company. Not to say I haven’t received work by this method of choice, but I have to wonder about its reliability.

The point here is references are important, but should be followed up with a sample of the actual work. If you were to hire a company to put in a new kitchen, would you not want to see their work? The work may look fantastic, but after talking to the client, you might find out the company was difficult to work with or left a mess every day.

The relationship between the two is symbiotic, one must balance the other.

 

James Quarello
Connecticut Home Inspector
Former SNEC-ASHI President
NRSB #8SS0022
JRV Home Inspection Services, LLC

To find out more about our other high tech services we offer in Connecticut click on the links below:

Learn more about our Infrared Thermal Imaging & Diagnostics services. Learn more about our home energy audits, the Home Energy Tune uP®.

Serving the Connecticut Counties of Fairfield, Hartford, Middlesex, New Haven, Southern Litchfield and Western New London.

Posted by

James Quarello
Connecticut Home Inspector
Former SNEC-ASHI President
JRV Home Inspection Services, LLC

 ASHI Certified Inspector

To find out more about our other high tech services we offer in Connecticut click on the links below:

Learn more about our Infrared Thermal Imaging & Diagnostics services.

Serving the Connecticut Counties of Fairfield, Hartford, Middlesex, New Haven, Southern Litchfield and Western New London.

James Quarello
JRV Home Inspection Services, LLC - Wallingford, CT
Connecticut Home Inspector

Wallace, That is my first priority as well, client confidentiality. I ask before I give out contact info.

Dorie, Yes I agre, it's really essential to have a reference list.

Josh, I don't sell homes, I'm an inspector. 

Ginny, Thanks, references are one part of the process.  

Joe, Thanks, Making sense is so important to what I do :)

Clint, I never send out a sample report, it's already on my web site. That is part of why I get a bit baffled by some potential customers. You don't have to ask, it's already there. 

Peggy, One dynamic I am certain works is a good rapport. Which is why people should pick up the phone and talk with the inspectors they are interested in hiring. 

David, Thanks, nice to hear about my web site. As for the person, I just found it odd someone would seemingly focus on one aspect in making such an important decision. 

Jan 06, 2012 07:02 AM
James Quarello
JRV Home Inspection Services, LLC - Wallingford, CT
Connecticut Home Inspector

Michael, One of those things in life we may never know :)

Lisa, Exactly! Smart client :)

Lenn, Right, no one is going to shoot themselves in the foot. With my business the majority are price shopping. 

Morgan, At least when they do decide to work with you, the client usually tells you why.

Kat, I think your right on all counts.

MS Woods, I wouldn't discount references entirely, as I said they need to balanced with samples of the work.

Joy, What ever tools we have we should use.

Jan 06, 2012 07:21 AM
James Quarello
JRV Home Inspection Services, LLC - Wallingford, CT
Connecticut Home Inspector

Jill, Thanks, It's still nice to know you would have suggested :)

Richie, I'm the same way. Get into a conversation, sooner or later you'll know what you need to know. 

Reuben, Yes places like Google are good too.

Greg, I could prepare a list, but some how that doesn't appeal to me. Good idea though.

Janis, I certainly agree with you on that. People do not tend to suffer in silence :)

Wayne, Yep, I would have to say in this day and age it's hard to hide from the internet :)

Jason, That sounds like a good system.

LaNita, Yes that would seem like a red flag if a company takes a long time to find references. 

Bill, Yes, the exchange should be part of the process I believe.

Christine, I'm a research fiend. I guess that's why I find it hard to understand people who don't bother.

Alan, I know they did, because one of my references Bcced me. 

Charlie, All good points. The bottom line is the more information you gather the more likely you are to get it "right". 

Jan 06, 2012 07:34 AM
James Quarello
JRV Home Inspection Services, LLC - Wallingford, CT
Connecticut Home Inspector

Michael, Yep, and those make us feel the best too.

Rob, Perhaps they are at that. Good point.

Ellie, Sorry, but that's not going to happen since I never got their business :(

Aimee, I use my website as part of my presentation. I much prefer to talk with someone and at the same time have them on the website. 

Jamey, Thanks, Are you a good hurdler? :)

Donne, Sounds like you have a good system.

Jaime, A good conversation can be very revealing. Good to hear your roof came out well.

Mike, Thanks.

Jan 06, 2012 07:48 AM
James Quarello
JRV Home Inspection Services, LLC - Wallingford, CT
Connecticut Home Inspector

Judith, The third party system seems to have merit.

Gabrielle, Yep, we should nurture each and every client. 

Brian, Interesting story and your point is well taken.

Craig, You have to wonder why people would think anyone would give out a bad reference. 

Jennifer, Most potential clients ask for a quote at the start. I always give them information about myself, most listen, some don't. 

Anthony, Thanks.

Jamie, I like to use the website to supplement what I say on the phone. 

Margaret, I didn't know that either.

Faye, I have had clients specifically tell me the testimonials are part of what swayed them to my company. They should be on your site. 

Jan 06, 2012 07:59 AM
James Quarello
JRV Home Inspection Services, LLC - Wallingford, CT
Connecticut Home Inspector

Valerie, That's a different tack. Now if you could get potential clients to go that way :)

Anna, Yes price is a big factor I am certain, but not always and not entirely. There are people who will gladly pay for what they feel is quality. 

Vanessa, Another good idea, thanks.

Michelle, For sure word of mouth is the best.

Ruthmarie, Yea, I know what you mean, but it's good to do.

Sharon, I couldn't agree more!

Maureen, As do we all, but pictures of your work also helps sell what you do. it's a balance.

Gabe, Yep, that's what you get.

Jay, Well their friends referral isn't a biased reference, but the other guy could be a poor inspector and no one knows any different. Like the shadows says, we don't know what we don't know. 

Jan 06, 2012 08:10 AM
James Quarello
JRV Home Inspection Services, LLC - Wallingford, CT
Connecticut Home Inspector

Gita, In that instance, I think it wise to be checking references.

Charles, Lame is right.

Suresh, Another good tack. 

Scott, When doesn't someone ask for the price? :)

John, I agree client privacy is number one.

Steve, Their biased in that anyone would only give out good references as opposed to both sides. 

Weichert, What ever works for you is the best approach I always say. 

Jeanne, Exactly, which is why folks ask for them and we need to be able to provide them. 

Judi, Yes I think it will always be a combination of the two. 

Marshall, As do I.

Ann, They found my company on the interent, so you would think...

Bill, I think the "problem" is most buyers are in a hurry and do not want to take the necessary time to do all the research. 

Jan 06, 2012 08:22 AM
James Quarello
JRV Home Inspection Services, LLC - Wallingford, CT
Connecticut Home Inspector

Eric, I do not deny references are useful, but I don't think they are a stand alone method. 

Mike & Kate, Good point on the video testimonials. 

Marte, That's great. They were obviously proud of their choice.

Lyn, I find in this day of emails and texting, a good number of people seem to want communicate exclusively in this way. I just did a job where the client never talked to me until he called to set up the appointment. 

Roger, Yep, that's my point.

Brenda, Thanks for your detailed comment.

 

Jan 06, 2012 08:30 AM
Michelle Minch
Moving Mountains Design Home Staging, Pasadena, CA - Los Angeles, CA
Home Staging Los Angeles and Orange County, CA

While I always ask for a testimonial for my website, I also encourage my clients to review my work on Angie's List, Yelp and Google Places. I find reviews on those sites are less stilted and more "real". I rarely read reviews on a vendor's site, other that to see if I recognize any of the reviewers' names. But I do read the reviews on the sites mentioned to get a more balanced picture of what working with that person or company will be like.

Of course, the best recommendation for a service provider is from someone you know and trust.

Jan 06, 2012 12:30 PM
Richard V. Foster, Esq.
Law Office of Richard V. Foster - Henderson, NV
Broker (58356) - ABR/M, CREN, CRS, GRI, RRG, SFR

I do not give references... EVER. They are biased (as you stated) and mean ZERO. I let my MLS statistics speak for me. I log into the MLS and pull up my sales history with them sitting there and view the results. The MLS is not biased, it is what it is... No more and no less.

Besides there are people that ask for reverences to obtain names, numbers, and emails in order to SCAM your clients using YOUR NAME. They will call "Joe" and say "Bob at XYZ Realty gave me your name and asked me to call you about..." and they are off to the races.

DO NOT GIVE OUT NAMES AND NUMBERS. It is just stupid if you do.

Jan 06, 2012 01:21 PM
Winston Heverly
Coldwell Banker Access Realty - South Macon, GA
GRI, ABR, SFR, CDPE, CIAS, PA

James, you may have been in an equal running with someone else and just had to simply be picked by one out of the bunch. With everyone's appearance blasted everywhere it could be simply that too. I wear a mustache, but as silly as that is some folks think mustaches and goatee's are not to used in sales.

Jan 06, 2012 01:24 PM
Gene Riemenschneider
Home Point Real Estate - Brentwood, CA
Turning Houses into Homes

This is something I have always felt, but I think most people still like to see the references.  I think if the reference says something specific about why the like us it helps.

Jan 06, 2012 01:51 PM
Sylvie Stuart
Realty One Group Mountain Desert 928-600-2765 - Flagstaff, AZ
Home Buying, Home Selling and Investment - Flagsta

References are a really good idea, but I wonder if this person ever even followed up on yours? It doesn't seem like it, and we certainly have tons of information with testimonials etc that people can plug in to to see how our clients feel about us. You responded appropriately to that caller.

Jan 07, 2012 02:49 AM
Bob Miller
Keller Williams Cornerstone Realty - Ocala, FL
The Ocala Dream Team

Hi James, Great post and good question.  I think you need to think in terms of a hwat we refer to in real estate "an arms length" transaction.  Is the reference arms length?  If not it's not worth much!

Jan 07, 2012 11:47 AM
James Quarello
JRV Home Inspection Services, LLC - Wallingford, CT
Connecticut Home Inspector

Michelle, Third party reviews seem to be a popular theme here with many of those that have commented. I'd say it's a good choice for a reference. 

Richard, While I appreciate your opinion, I completely disagree. I have never had anyone I think was trying to scam me for client info ever contact me. Perhaps it has happened to you? In this day of people plastering their info all over the internet, I think the scammers have a pretty deep well in which to draw personal information. But if your system works, that's all that matters.

Winston, I have heard that. Maybe I should shave :) As for everyone looking the same, there is a lot of truth in that, which is why people should pick up the phone and interview prospective service providers in addition to doing their research. 

Gene, Yes there is a general consensus references are important...and they are, but no by themselves. 

Sylvie, Yes they did contact my references. One of them BCC their response to me. 

Bob, An excellent point. I would say many references are not. 

Jan 08, 2012 12:04 AM
Debbie Holmes
John L. Scott - Boise, ID
Gets the job done!

Really wonderful point...  Why would I hand someone bad references....

Jan 08, 2012 08:44 AM
Mitch Muller - Charlotte NC Real Estate
ProStead Realty Charlotte, NC CRS SRES mitch@prostead.com - Charlotte, NC
Certified Residential Specialist

I'm like most of you guys and have testimonials on my site and in my listing presentation. I once had a seller ask me for a list of all my listing sales for the past 12 months. I thought about that long and hard and finally supplied the list. Did not get the listing and I'm not sure I will do that again.

Jan 09, 2012 01:34 AM
James Quarello
JRV Home Inspection Services, LLC - Wallingford, CT
Connecticut Home Inspector

Debbie, Why indeed.

Mitch, That is an odd request. 

Jan 09, 2012 06:43 AM
Kasey & John Boles
Jon Gosche Real Estate, LLC - BoiseMeridianRealEstate.com - Boise, ID
Boise & Meridian, ID Ada/Canyon/Gem/Boise Counties

I've always sort of had the same opinion of references.  Of course we are going to give names of people that like us and our work, who wouldn't?  For a long time I didn't have testimonials on my website, I do on my AR profile now, but they were unsolicited, and I feel better about those kinds of testimonials. -Kasey

Jan 15, 2012 05:15 PM
Matt Robinson
Professional Investors Guild - Pensacola, FL
www.professionalinvestorsguild.com

I have never really understood the concept of references.  Unless you can get the names and numbers of the business's last 5-10 customers (which they will never give you), then you never really get any information to make a decision on.  You will only receive the 3 or 4 people who they have prescreened and who they know will give them a glowing recommendation.  What is that worth? 

Aug 06, 2012 10:27 AM