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We hear what we want to hear. Rain or shine

By
Real Estate Broker/Owner with Daytona Condo Realty, 386-405-4408

After two posts devoted to "hostile" media http://activerain.com/blogsview/268375/The-media-is-crazy 
http://activerain.com/blogsview/269007/The-media-is-crazy),
I got quite strong comments. Both times I tried to comment back, but I either failed to be convincing, or the issues are bigger than the bite-size of a comment. I honestly did not intend to exploit this topic, but it leaves me with the feeling of unfinished business. Anyway, this is the last at least for some time. I do not want it to become pointless bickering...

The "opposition" claims that the media is either all lies, and I tried to address it in my second blog (see the link above), or it is exaggerating, distorting, or else. Linda Tremblay in her comment noted that "The media needs to consider that real estate is a local industry!" And though I do not have anything against acknowledging that Real Estate is local in nature, I don't think that we can tell the media what to do and how to do. This is contrary to the free speech idea.

Check your local TV stations and local newspapers and you will find local stuff, at least I do not have a problem finding it. On our TV I learn about the real estate market in Central Florida. In our local newspaper I read articles about our local real estate, and a lot of that quotes local brokers, data from the local association. It is based on the local data, so this reflects the local market. If experts are discussing the national market and it scares the heck out of you, stop reading the newspaper and turn off the TV. Because it is not about the media.

"The media have been going on and on for 3 years now saying that there was going to be a bubble, we are in a buyers market, etc." 

I do not recall the media to go on for 3 years warning about the bubble. I remember a few experts talking about it, and I do remember hyped forecasts from NAR and its chief economist. In a sense NAR lied to the public, whether knowingly or unknowingly (which I find difficult to believe, as this science of cycles happened before).

At that time did we cry our lungs out that this could not be going up and up forever, and losing a shirt was getting more real than ever? No. We did not have a problem with the media.

And if the buyers "are missing on the best time to buy", this is not because the media tells them this or that, but because this is human nature: to start running when everyone else is running. That's how the markets gets crazy.

Blaming the media is also in human nature. We need someone to blame. This is called readdressed reaction. We can't change a thing, but at least we feel better.

And what are we actually complaining about? People are still selling and buying. If our ranks doubled during the crazy times, and there is not enough for everyone to put on the table, is this the media's fault? If people stopped buying 10-15 houses just to flip in a few months, why are we angry with that? Yes, alligators die in a drought, so let's start looking for the water. The drought is not brought by the media.

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Gil Kerbashian Real Estate Loans
Gil Kerbashian Real Estate Loans - Crystal Lake, IL
The media was late to raise the alert. I saw subprime abuses in 1998
Nov 10, 2007 01:05 PM
David Spencer
Keller Williams Northland - Kansas City, MO
Show Me real estate in Kansas City

The media reflects history, but history for now is on going. I can't find people with money in their pocket to invest at historic (1-2 years) cap rates. The market will go down more before recovery.

If your cash buyers have disappeared, you are in the wrong market, because cash buyers never disappear. 

Nov 10, 2007 01:14 PM
Daniel Sundberg
Crystal Springs Real Estate - Kentwood, MI
Your right, Real Estate is a local industry, but lets face it, a market can not sustain crazy flippers like you mentioned.  Housing is meant to be lived in and enjoyed, not traded like stocks.  That is what everyone in the media and investment world forgets.
Nov 10, 2007 01:19 PM
Jon Zolsky, Daytona Beach, FL
Daytona Condo Realty, 386-405-4408 - Daytona Beach, FL
Buy Daytona condos for heavenly good prices
Gil - I have already used the comparison to the amplifier. The media is never late, nor early. The more we scream, the louder it gets. And it is not really fair to blame the media for being late when NAR was so upbeat and optimistic. Who did we believe? A few worrying professors or a million + association?
Nov 10, 2007 01:34 PM
Jon Zolsky, Daytona Beach, FL
Daytona Condo Realty, 386-405-4408 - Daytona Beach, FL
Buy Daytona condos for heavenly good prices

David - I hear you. Facing the same. No matter how lucrative the deals are, buyers are on the break.

Good luck

Nov 10, 2007 01:37 PM
Jon Zolsky, Daytona Beach, FL
Daytona Condo Realty, 386-405-4408 - Daytona Beach, FL
Buy Daytona condos for heavenly good prices
Daniel -I don't think we can change the cyclic nature of the business. I actually do not see much wrong in crazy flipping. What I do not accept is the naiveness of the agents, who does not want to understand that this si a pendulum swinging wildly, and if you expect stability in any of these markets, crazy or slow, you are always in for a surprise.
Nov 10, 2007 01:41 PM
Katie Wethman
Keller Williams - Falls Church, VA
CPA, MBA, Realtor - Northern Virginia & DC Real Estate
What drives me crazy is when the local media report national stats as IF they were local.  we have several pockets of very high activity here that never seem to make the news.  I guess bad news sells more papers.  (Sigh). 
Nov 10, 2007 01:58 PM
Jon Zolsky, Daytona Beach, FL
Daytona Condo Realty, 386-405-4408 - Daytona Beach, FL
Buy Daytona condos for heavenly good prices

Katie - If there are several pockets of very high activity, why do you need that to make news? If it is active, this means that there are Sellers and buyers. This is great.

But I hear you. Good luck!

Nov 10, 2007 02:37 PM
Margaret Woda
Long & Foster Real Estate, Inc. - Crofton, MD
Maryland Real Estate & Military Relocation
You're right, Zon - I think it's time to put this topic to bed for a while!
Nov 11, 2007 10:10 AM
Mike and Dawn Lewis
The Lewis Team at Keller Williams - San Diego, CA
The Lewis Team at Keller Williams in San Diego CA

Jon,

Excellent post. Let me start off by saying you are 100% dead on - I can't believe how many AR agents hide from facts or blast them when they don't like them. The news like always is just doing their job - reporting facts - thats all. Agents can cry about it if they want - I'll give them some tissue. They need to buck-up and move on - as you say and we all know "real estate is cyclical". Many agents like to paint pretty pictures only - it takes guts to post about the real stuff going on in real estate.

What I find even more interesting is how few comments your post received. And also who hasn't commented! This is the tell. Most bloggers on AR "my opinion" like writing fluffy story book posts having nothing to do with real estate or they just post the good news. I think too many people want to live in a bubble of falsities instead embracing reality and figuring it out. As an agent, buyers and sellers need to be told "THE WHOLE STORY". Keep these great posts coming - we'll look back at them in 3 -4 years and know you were dead on target!

Mike Lewis

Nov 17, 2007 04:13 AM
Jon Zolsky, Daytona Beach, FL
Daytona Condo Realty, 386-405-4408 - Daytona Beach, FL
Buy Daytona condos for heavenly good prices

I think we are much closer to being kids than what we want to admit. And though we teach kids to face the reality, we don't teach them by example.

I had 3 posts on media and us, and the response wasn't great. You wrote about it. I appreciate your comment, and I agree with what you say about a lot of blogs on AR.

Nov 17, 2007 01:07 PM