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Will Staging be the Magic Bullet?

Update: Staging was the Magic Bullet! This house had been on the market for 217 days before we staged it. It sold a few days ago. 58 days on the market after staging (that includes a 30 day escrow).

We had the opportunity to stage a beautiful Mediterranean style home in Arcadia, CA, this week. The home has been on the market for more than 7 months with no offers, which is unusual in this area, even in this market. The Listing Agent is very energetic, enthusiastic and on top of her game. Apparently, the homeowner was a little ambivalent about selling the house, or at least doing what needed to be done to get the house sold, and there were some accessibility issues for showings.

This week the home owner agreed to have the house staged, and the Listing Agent is excited that he has made this commitment to the selling process. I don't normally do occupieds, but I couldn't resist this one. Most of the rooms were devoid of furniture, and we did use a little bit of the home owner's furniture where appropriate. We purchased all new bedding and towels for the home owner to use and move to his new home. Hopefully, staging this home will be the magic bullet that helps it sell. Here are the end results:

Moving Mountains Design Living Room After

Living Room

Moving Mountains Design Dining Room After

Dining Room

Moving Mountains Design Family Room After

Family Room

Moving Mountains Design Kitchen After

Kitchen

Moving Mountains Design Master After

Master Bedroom

Moving Mountains Design Master Bath After

Master Bath

The home owner is so happy about how the staging turned out that he has asked me to help him furnish his new home once this one is sold.

For another perspective on this project see Rugs Make All The Difference

Moving Mountains Design is the San Gabriel Valley's premiere home staging and interior design company. Located in Pasadena, California, we help our clients in Pasadena, Arcadia, San Marino, San Gabriel and La Canada/Flintridge sell their homes faster and for more money. Visit our web site www.MovingMountainsDesign.com, or call us at (626)441-8975 to discuss your home staging or interior design needs. From Condos to Cottages to Castles, we know what makes homes sell.

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Moving Mountains Design Home Staging

Moving Mountains Design is one of the most successful home staging companies in Los Angeles, CA.

We measure our success by the speed in which our staged homes sell, often with multiple offers above listing price. We work with home sellers, listing agents and asset managers to prepare homes for sale.

Some of our services include vacant home staging, occupied home staging, color consultations, corporate and executive relocations, move organization, redesign, and interior design. We also stage model homes, REOs,foreclosures and auction properties.

For more information about our home staging services, contact Los Angeles home stager, Michelle Minch (626)441-8975 or by email.

Click here to see our Los Angeles home staging portfolio

Click here to go to our Los Angeles home staging blog

Click here for more information about home staging in Los Angeles and how we can help sell your home faster and for the best price

Posted by Michelle Minch Home Staging Los Angeles & Pasadena, CA on 11/11/2007 12:19 AM

Comments (28)

home staging in pasadena, home staging in arcadia, home staging in san marino, staged home, interior design, how to stage, how to sell

Originally posted at: Los Angeles Home Staging Info: Will Staging be the Magic Bullet?

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28 Comments on Will Staging be the Magic Bullet?

NOV

2007

It is absolutely beautiful! The photos, I am sure, don't do it justice, although they are beautiful.

It's awesome, Michelle. Once again, you worked your magic room after room! I'm sure the homeowners were thrilled with how it looks!

Kathy

Michelle, The home looks just beautiful, warm and inviting. It's funny but I LOVE redesigns. Some clients have a lot to work with, just ill placed. Congratulations on another lovely job.

Gail: Thank you.

Kathy: The home owners and the Listing Agent were both thrilled. I went back to the house yesterday to check on it before the first open house. I think the homeowner and his mother must have slept on the floor because both of the beds looked completely undisturbed! He wasn't home, so I couldn't ask.

Carole: I usually avoid occupieds. I don't like anyone using my inventory. But in this instance, the home owner agreed to pay me to shop for new sheets, towels & throw pillows. Most of his furniture was not appropriate to the house, but we were able to use a few pieces. Thank you for your kind response.

Michelle - this work is stunning. One of the things I've been thinking about asking REA to track is the increase (or not) in traffic after photo's are posted of the staged properties. If I were a gambling woman, I'd bet the traffic is going to skyrocket on this property.

Jackie

Michelle: The Family Room looks super, and I'm guessing the leather furniture is the homeowner's - You made that room pop! Julie

Jackie: From your mouth to God's ears (like my old Russian Grandma used to say). I hope you are right!That would be an interesting statistic to track.

Julia: You are correct. I didn't really like the furniture when I first saw it, but I think we made it work. Thanks.

The rugs add alot to this neutral color scheme. I also really like the pictures on either side of the undraped windows. Frames the windows without using drapes!

Kathy

Glad you like it, Kathy. I don't usually do window treatments. I leave them up to the homeowner, as they are usually sold with the house.

Wow!! You did an amazing job and the living room is my absolute favorite!!! What a difference staging makes!!

Michele, if your staging doesn't sell that home, then nothing will!

I'm not sure staging is ever the "magic bullet." It looks like a beautiful house and you surely did a great job with the staging. That being said, staging is still only one piece of the marketing plan. Price is also key.

Lori: Thank you.

Terry: My fingers are crossed.

Linda: The price seems in line with other similar homes in the area that have sold, and the Listing Agent is actively marketing the home, through other Realtors and open houses (open houses actually do help sell homes in this area), but the house definitely did not look like it was worth the price before staging. Thanks for saying you thought I did a great job!

I am very impressed. I really love the bath! Beautiful work. They were lucky to get you!

Michelle - This is a beautiful home! Your work is always right on the money. Keep us posted on how quickly this one sells, because we know it will now.

Connie: Funny, I always consider myself the lucky one. I really enjoy what we do so much. Thank you.

Rhonda: I am hoping, for many reasons (some selfish) that this house does sell right away. I will keep you posted. Next Wednesday is the Brokers' Caravan, so we will see what happens after that.

Michelle, I honestly don't know how you manage to work your magic on each and every home you stage. They all look so beautiful - the owners are lucky to have you help them sell their home. I think this one will sell pretty quickly now that you have made it so warm and inviting. The rugs are gorgeous. Betty

Betty: Thank you so much. You are making me blush.

NOV

2007

Hi Michelle, It's a shame the REA couldn't convince the owners to use your magic earlier.

I love the family room, especially the how the large art, silk pillows and rug really pull that room together and make you want to linger a bit longer. The bathroom looks great w/ the orchid and light green reindeer moss arrangement, simple and elegant. You did an A-plus job!

Cynthia: I;m glad the homeowner agreed to the staging now, as he seems to be more committed to sell than before. Thank you.

Michelle,

You did a fabulous job. I know it will sell very soon. The pictures are beautiful.

Thank you, Ann. My fingers are crossed.

NOV

2007

Great work Michelle! Your touch is always the 'pop' that a realtor and homeowner desire! You made those leather items disappear with your other colorful diversions!! Love it! Good luck with the offers coming soon......I am sure it will not take long at all! Regards-Kathleen G

Kathleen: While using the homeowner's leather family room seating would not have been my first choice, we used it to save the homeowner some money. There was a lot more of it in the room intially, forming an ad hoc sectional, not very pretty. But I am happy with the outcome. Thanks for your kind response.

Hi Michelle, Your work will certainly be noticed. I can't say enough positive things about your combinations.

NOV

2007

That is so nice of you to say, Gregg. Thank you.

JAN

2008

The rugs are like the frosting on a cake. A cherry on the top of the sundae! Beautiful job! I need to go buy some persian rugs now! Thanks again for sharing your wealth of knowledge with us!

Reece

Thank you, Reece. I buy a lot of rugs on Craigs List and Ebay. But keep in mind they are heavy. Really heavy.

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