Saw this article today on Realtor Magazine Online. Slowly, people are figuring this out!
Daily Real Estate News | December 13, 2006
Creative Practitioners Turn to Popular YouTube
A growing number of real estate brokers and associates are targeting younger home buyers and hoping to get an edge on their competitors in a slowing market by posting video walk-throughs of properties on YouTube.
This method of marketing has even caught the attention of the NATIONAL ASSOCIATION OF REALTORS® , which addressed the topic in its 2006 technology report.
YouTube enables practitioners to advertise for free, rather than spend hundreds of dollars on Web listings, virtual tours, and professionally produced videos. They need only use the video recording feature on their digital cameras and walk through the home just like a buyer would when taking an in-person tour.
"The real estate agent that can say, 'I can send you 20 (video walking tours),' is going to have a competitive advantage," says Center for the Continuing Study of the California Economy Director Stephen Levy. However, experts note that some older practitioners, many of whom do not even have e-mail access, might hesitate to embrace such technology.
-- Inside Bay Area, Barbara Hernandez (12/12/06)
I am a bit skeptical, here. Especially young people expect a certain level of production value. But time will tell. The standards are being lowered everywhere :-)
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