More than just a sign in the yard

Real Estate Agent with Our Town Properties, Inc., Wilson, NC

Let's get that house sold! We put more than just a sign in the yard - check out our yard signs!

I happened to be on duty for our office over the Christmas weekend and on floor duty this past week. Let's just say that I can see hope on the near horizon for the real estate market in the Wilson area! I received several sign calls as well as internet inquiries in a traditionally "slow" time of year for real estate. Presently, I am preparing a prospective "show list" for folks that are considering the Wilson area for their next purchase that called me from one of our signs in front of a listed property. Several other sellers are in contact with us about using our personalized "TaberTeam" services to sell their home. One of our custom marketing strategies is included on our yard signs.

Our signs have vast additional information available to those who have internet access or a "smart" phone. We offer all of our listing clients a website for their property while it is listed with us. Prospective buyers can enter the web address, URL, into their computer, smart phone, laptop or netbook and be directed straight to a custom text description, many photos and pertinent specs or information about that particular home (this website also submits your property to other real estate "classified listing" style websites!) In addition to calling us directly, buyers can also email or text us with any questions that they have. And if they are already working with another agent, they will still have the additional information the property website provides that may not be available to their agent in the local MLS due to space constraints.

OR they can scan the QR code with their "smart" phone - this is a black and white box pattern of squares that is coded to direct the user to a website with information about an item or property. You see them in magazines, on store products, etc. We attach the QR code to the website rider on the yard sign to provide our sellers with extra custom marketing for their property.

Sometimes, we also use a QR code to direct the user to an interactive, full rotational 360 degree, High Def, custom virtual tour that we provide to our listed sellers on qualified properties. We'll touch on these fantastic virtual tours and our custom websites in a future blog!

In the past, we have used "Take One" boxes attached to the sign filled with flyers printed up with photos and a brief description of the property. We have found that in this market, the flyers are not even being picked up and if they are - they may have ended up in the trash without any buyer contact at all. The website riders and QR codes seem to have been more successful in getting quite a bit more exposure and buyer contact for our seller's properties.

This is not the same market it was even 5 years ago as far as how advertising and marketing real estate is handled. We strive to keep up with the new and advanced technology available to real estate professionals in order to serve our sellers to the best of our abilities and help them turn their houses into SOLD! We are the Taber Team - Wilson's Home Team!



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William Feela
Realtor, Whispering Pines Realty 651-674-5999 No.

I make sure that my sellers understand that they are paying me for my knowledge and not just my good looks.

Mar 03, 2012 09:49 PM #1
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Don Taber

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