Many real estate agents today are very tech savvy. Some have entered the real estate profession from technology jobs and have become shining stars when it comes to creating virtual presentation to be used by clients.
Listing presentations are one of the most important functions provided by a real estate agent. It’s always show time at a listing presentation. What we’re seeing more of now are virtual presentations.
We are listing agents, and each of my team members use brochures with printed material for their presentations. Included in the pre-listing brochure are several samples of “screen shots” of our pending listings. In the Google box is the address of the listed property, and there are at least 7 or 8 titles from my blogging platforms. We include market reports of home sales in our town; production reports for my team; production reports for our office; and information on the sites where I blog.
Providing printed materials that reflect our Internet marketing is a powerful way for sellers to see the results of my blogging. The properties that I include are pending sales, and if the homeowner drives by the home, the pending rider is visible along with “Google this address.”
Printed material should not be eliminated from a listing presentation. There is value to be gained. Once you leave the home, the homeowner can continually reread the material. Printed material has a worth that cannot be replaced by the Internet. Not yet, anyway!!!
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