Long Time No Hear More Norm Than Exception

Great post Gary.  Constant communication is the name of the game with our sphere of influence.  If you sell them a house or sell their home and they never hear from you, they won't likely remember who you are or call you when the next RE need comes along!

You mean be like BUBBLEGUM. Smiling

You are so right. Past clients are a valuable tool for new business. 

Gary - I actually send out 50 e-mail newsletters a year using Constant Contact to 500 subscribers.  My company has pre-written ones to send out, but I like to write my own newsletters about what's happening locally (and sometimes put it in perspective to national events).  I probably get 1 or 2 responses to each newsletter for a CMA or a real estate focused question.  It definitely keeps me top of mind with my SOI.  They can't forget me unless they unsubcribe (a few do, but more sign up, so the list is always growing). 

Right on re staying in non-intrusive but caring contact.  Just being a little "sticky".

Sue of Robin and Sue

Right on the mark with this post Gary!  Suggested.

Gary ~  I am always surprised when I see this statistic, but I believe it to be true.  I combine emails and mailings and it is so important; not only for the past client to contact you when purchasing again, but for referring their friends, family and colleagues.

Gary, I am working on an electronic newsletter right now and plan to stay in touch better with past and potential clients. Great advice!

It has always amazed me how much time, money, and effort agents spend on trying to get someone they don't know to do business with them and do practically nothing to keep top of mind awareness with those they already have a relationship with.

I use a lot of snail mail. As far as email I am useing "Happy Grasshopper" for a while to see how that works out.

Hi Gary! I stay in contact but not necessarily as consistent as I would like. I've been on a marketing strategy roll so I've implemented a monthly planner which includes my email notices, post cards, and phone calls. It will also be a great way to show me at year end what I actually accomplished, or didn't. Have a super Sunday tomorrow.

Gary: Just proves that real estate is a contact sport. Happy 2012 !

Solid and "non pushy" works...I don't mind a few drips, but a flood sends me running in the other direction. ( By the way, I'm noticing a few more missing photos in comments - weird)

Gary I've been in business a long time and it still burns me whenever past clinets use another agent BECAUSE I did not follow up! Great reminder!