Price Trumps All! Even Flooded Homes

Price Trumps All!  Even Flooded Homes

I have a pretty good listing presentation and use it most of the time.  However, sometimes that is not the best approach.

I sometimes boil down my plan to sell a home into 3 requirements:

1. Marketing
2. Condition
3. Price

I briefly explain my marketing plan to the sellers.  And in reality, as long as you are doing what most of us do, your marketing plan is sufficient.

I usually get to tell them that the condition of their home is great! (I sell a lot of 55+ retirement homes and by and large sellers keep them very nice.)

So now it comes down to price.  At this point, I usually tell sellers that the list is correct, but in the wrong order!  It should be:

1. Price
2. Condition
3. Marketing

Or if I am really BOLD:

1. Price
2. Price
3. Price

That is right!  The old real estate mantra of location, location, location has been replaced with  Price, Price, Price!

Because, when it comes down to it, if it is in the Multiple List, and priced right, nothing else matters!

Case in point:

I get a call from another agent.  She is showing my retirement home in a 55+ community.  She claims the house stinks of sewage and 1/3 house is flooded (floors, carpet, cabinets, etc.)

Did I lose the sale?  No!

Fortunately, her buyer was a plumber.  There was a known problem with the building of the homes in that community.  And it was a fairly easy fix to re-plumb the house through the attic.

The buyer made an offer.   My absentee sellers, knowing they had a mess on their hands, agreed, and it closed a few weeks later.

Point of case: Price Trumps All!

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Can he sell it? Yes he can!

352-547-1074

Bob@bobtherealtor.net

Bob the Realtor