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ActiveRain University – Outside Blogs

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Home Builder with Dry Rot and Water Damage www.tromlerconstruction.com Mobile - 916-765-5366 CSL#642819

ActiveRain University – Outside Blogs

 

I’ve done a lot in the year that I’ve been here, but there always seems to be so much more to learn and do. Maybe that’s why I stay here, where else can I learn so much so quickly. 

General Contractor Blog SacramentoI took some time to watch a video on Setting Up An Outside Blog.

 

I have dabbled a little with an outside blog, but haven’t really focused on it. I do post content to it, but having seen the video, I have a better understanding as to what to do with it. The narrator was Bob Stewart, who was very easy to follow in his instruction.

 

The one thing that really struck me about the outside blogs, was the fact that you can have more than one of them. It wasn’t until recently that I know you could even have one. As the video stated, one is included with your membership. If I’m paying for it, why not use it? General Contractor Sacramento BlogsAnd of course, if I’m going to use it, why not use it to the best of my ability? I’m working on that.

 

The idea of a second outside blog didn’t make a lot of sense at first. Why have two sites with the same content? So I listened some more and heard what others are doing with multiple sites. There are members who use the second site for special niches, specialized small target areas. This could be Dry Rot, Patio Homes, Spanish Tile Roofs, etc. The idea is that it is a small area of specialty that can be targeted as a result of special posts.

 

Placerville Contractor Dry RotAs a contractor, I do many different trades, but I specialize in Dry Rot and Water Damage. Perhaps I could have a second blog just for Dry Rot, where only posts that I write regarding this topic will be posted to that blog. The other posts can still go to the first outside blog that would target construction in general. I thought that it was a good idea to consider.

 

The video was easy to find, well done and informative.

 

I look forward to doing more of these in the future.

 

 

Tom Arstingstall, General Contractor, Dry Rot, Water Damage Sacramento, El Dorado County - (916) 765-5366
Dry Rot and Water Damage www.tromlerconstruction.com Mobile - 916-765-5366 - Placerville, CA
General Contractor, Dry Rot and Water Damage

Sounds like you needed this more than I did today Pacita.  :)

 
Jan 23, 2012 06:11 PM
Tom Arstingstall, General Contractor, Dry Rot, Water Damage Sacramento, El Dorado County - (916) 765-5366
Dry Rot and Water Damage www.tromlerconstruction.com Mobile - 916-765-5366 - Placerville, CA
General Contractor, Dry Rot and Water Damage

No problem Laurie, hope you find what you are looking for.

Jan 23, 2012 06:11 PM
Doug Bullwinkel
E Mortgage Capital, Inc. NMLS 1416824 - Roseville, CA
Mortgage Loan Officer NMLS #281609

I've been using my free outside blog.  I'm not sure if it's helped me with any referrals but it's just additional exposure that can't hurt.  Nice Superman outfit.

Jan 23, 2012 06:24 PM
Tom Arstingstall, General Contractor, Dry Rot, Water Damage Sacramento, El Dorado County - (916) 765-5366
Dry Rot and Water Damage www.tromlerconstruction.com Mobile - 916-765-5366 - Placerville, CA
General Contractor, Dry Rot and Water Damage

Additional exposure is good Doug.

I think mine needs to get some additional attention though.

 

The shorts were riding up a bit...

Jan 23, 2012 07:02 PM
Debbie Gartner
The Flooring Girl - White Plains, NY
The Flooring Girl & Blog Stylist -Dynamo Marketers

I need to rewatch this.  I took this class a year and a half ago w/ Steve and it was great.  But, I can use a refresher.  BTW, my outside blog is not working well at all and not getting many hits even though I did do some optimization and renamed it.  The idea of niches is a good one, but I'm not sure the outside blog platform is a good one, and I might be more inclined to do additional wordpress sites, instead and pay a fixed cost rather than ongoing $20/month.  I need to think it through.

Jan 23, 2012 10:05 PM
David Popoff
DMK Real Estate - Darien, CT
Realtor®,SRS, Green ~ Fairfield County, Ct

One blog, two blogs, three blogs .... where will it go.... and what is my full time job?  LOL. But I do agree having a second blog outside of AR does count. Mine is at the free wordpress site and focuses only on local real estate posts.

Jan 23, 2012 10:21 PM
Liz and Bill Spear
Transaction Alliance 513.520.5305 www.LizTour.com - Mason, OH
Transaction Alliance Cincinnati & Dayton suburbs

Tom, We're one of the folks with a 2nd specialty outside blog.  We ONLY post our patio home information there, and those 20 something posts have gotten us more business and consumer calls than the other 900+ posts combined on our main blog.  The concentrated information ranks well on Google and gives the consumers a high chance of finding us.  It works!

Jan 23, 2012 10:21 PM
Tom Arstingstall, General Contractor, Dry Rot, Water Damage Sacramento, El Dorado County - (916) 765-5366
Dry Rot and Water Damage www.tromlerconstruction.com Mobile - 916-765-5366 - Placerville, CA
General Contractor, Dry Rot and Water Damage

I did not know this about outside blogs Debbie. I guess we need to test before making that decision.

Jan 24, 2012 01:53 AM
Tom Arstingstall, General Contractor, Dry Rot, Water Damage Sacramento, El Dorado County - (916) 765-5366
Dry Rot and Water Damage www.tromlerconstruction.com Mobile - 916-765-5366 - Placerville, CA
General Contractor, Dry Rot and Water Damage

What is my full time job? lol 

Sometimes I wonder myself David.

I have a few free sites that still rank well dispite not being updated in quite some time.

Jan 24, 2012 01:54 AM
Tom Arstingstall, General Contractor, Dry Rot, Water Damage Sacramento, El Dorado County - (916) 765-5366
Dry Rot and Water Damage www.tromlerconstruction.com Mobile - 916-765-5366 - Placerville, CA
General Contractor, Dry Rot and Water Damage

:) I saw you featured in the video Bliz.

Maybe your situation is a unique one, your patio homes niche is pretty specialized.

Jan 24, 2012 01:54 AM
Cheryl Dickson
Retired Realtor / Retired Home Inspector - Oklahoma City, OK
Retired Realtor, GRI / Retired Home Inspector

Tom, Great stuff! I've been meaning to look into the outside blog. I saw mine twice, and I do post to it, but never finished setting it up because I didn't know how. Got an email the other day after I inquired about it, telling me how, and I need to do it. Thanks for the reminder to get this done. Suggested!

Jan 24, 2012 03:00 AM
Peg Barcelo
Fluff My House! Home Staging Inc. 250.486.6369 - Summerland, BC
The FlufftasticStager from Summerland, BC

Tom, I'll have to watch this. I too have the AR outside blog, but have just been posting 'stuff' to it, nothing focused. That is a good idea to have a second one that is focused on a particular topic. Thanx for sharing!

Jan 24, 2012 03:12 AM
Liz and Bill Spear
Transaction Alliance 513.520.5305 www.LizTour.com - Mason, OH
Transaction Alliance Cincinnati & Dayton suburbs

Tom, It works for us because it is so specialized.  Our MLS leaves you absolutely no way to readily find these patio/lifestyle homes.  You have to dig them out the hard way.  Giving the consumer a way to find something that is otherwise hidden to them is the key for it working.

Jan 24, 2012 03:31 AM
Tom Arstingstall, General Contractor, Dry Rot, Water Damage Sacramento, El Dorado County - (916) 765-5366
Dry Rot and Water Damage www.tromlerconstruction.com Mobile - 916-765-5366 - Placerville, CA
General Contractor, Dry Rot and Water Damage

Thanks for stopping in Cheryl. It's always good to hear from the home inspectors.

Jan 24, 2012 12:42 PM
Tom Arstingstall, General Contractor, Dry Rot, Water Damage Sacramento, El Dorado County - (916) 765-5366
Dry Rot and Water Damage www.tromlerconstruction.com Mobile - 916-765-5366 - Placerville, CA
General Contractor, Dry Rot and Water Damage

Working on that myself Peg, maybe we can share what we find on our journey.  :)

Jan 24, 2012 12:43 PM
Tom Arstingstall, General Contractor, Dry Rot, Water Damage Sacramento, El Dorado County - (916) 765-5366
Dry Rot and Water Damage www.tromlerconstruction.com Mobile - 916-765-5366 - Placerville, CA
General Contractor, Dry Rot and Water Damage

Perhaps the readers can search there businesses for something similar Bliz

Jan 24, 2012 12:43 PM
Jay Markanich
Jay Markanich Real Estate Inspections, LLC - Bristow, VA
Home Inspector - servicing all Northern Virginia

Didn't know much about it or that it is included with membership.  Does that include those of us who don't pay a monthly fee to AR?

Jan 24, 2012 09:17 PM
Tom Arstingstall, General Contractor, Dry Rot, Water Damage Sacramento, El Dorado County - (916) 765-5366
Dry Rot and Water Damage www.tromlerconstruction.com Mobile - 916-765-5366 - Placerville, CA
General Contractor, Dry Rot and Water Damage

I don't think it does Jay, however once you have reach 500,000 points I think you are considered a qualifying member.

Jan 25, 2012 01:56 AM
Hella Mitschke Rothwell
(831) 626-4000 - Honolulu, HI
Hawaii & California Real Estate Broker

Tom: I am using my outside blog for a different area in California, Carmel-by-the-Sea in which I have COMMERCIAL clients. It works well for me!!

Jan 25, 2012 06:37 PM
Tom Arstingstall, General Contractor, Dry Rot, Water Damage Sacramento, El Dorado County - (916) 765-5366
Dry Rot and Water Damage www.tromlerconstruction.com Mobile - 916-765-5366 - Placerville, CA
General Contractor, Dry Rot and Water Damage

That sounds like a great situation where this would work well Hella. Maybe this would make a good post, "Marketing to two different markets"

Thanks for the comment.

Jan 25, 2012 06:41 PM