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Holiday marketing - offer something for FREE?!?!

By Stacey Rider

Real Estate Agent with Luxury Texas Living

November 11, 2007 10:57 PM

While chatting with a marketing guru this past week, she said that it is important to offer potential clients something for FREE. As I go about creating another mail-out, I am focusing in on FREE. For Halloween, my postcard had a quick and easy pumpkin cupcake recipe on the front. For Thanksgiving, it is a homemade Cranberry Sauce recipe. I'm already thinking about Christmas and have hit a brick wall. Do I create another recipe card or offer Holiday tips?

I would LOVE to get some feedback here on what has worked for other Realtors? Getting a thread like this started can offer some invaluable information for us all.

Thanks and Happy Monday!

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Kathy Passarette

Creative Home Expressions - Mount Sinai, NY

L.I. Staging/Decorating

Stacey ~ You could team up with a home stager and offer a FREE staging consultation!

Nov 11, 2007 11:08 PM

Stacey Rider

Luxury Texas Living - Austin, TX

REALTOR

Excellent idea Kathy. I am a Home Stager, but creating a FREE consultation card may be the perfect way to get business. Thanks!

Nov 11, 2007 11:16 PM

Marleen Prater

Remixed Rooms - Canton, MI

Stacy ~ How about offering simple Decorating Tips that anyone can do to make their home festive and glamorous for the Holidays. For Example: Take a crystal punch bowl, add a string of tiny battery operated lights (Michaels), then place brightly colored glass ornaments on top and set on table with a scrunched table runner underneath and use as the center piece. One of my clients even did this in her guest bathroom with a floral arrangement of top. She keeps it out all year.

Nov 11, 2007 11:23 PM

Marleen - that is an awesome idea... thanks for the tips! I bet it looks stunning too.

Nov 12, 2007 03:10 AM

Karen Otto

Home Star Staging - Plano, TX

Plano Home Staging, Dallas Home Staging, www.homes

The free consult is good for you especially that you are a Realtor/stager - verbal consults are the way to go here rather than a written report. Or provide a "punch list" of general comments for your clients to follow for general staging practices you could put "call me for your free checklist of staging tips and tricks". I've got one posted on my blog I've shared with other members and you are free to take what you want from it too.

Dec 03, 2007 09:23 AM

Heather Fitzgerald

REALTY WORLD-Harbert Company, Inc. - Greenwood, IN

REALTOR Greenwood Indiana Real Estate

How is this marketing going for you? I love recipes, wondering how your farming is going with this.

Jan 14, 2008 12:46 AM

Holiday marketing - offer something for FREE?!?!

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