Some more tidbits from the Weekly KW newsletter. These are from the most recent MASTERMIND "Camp." Where top agents get together to share what's working and what's not. This is different than the Family Reunion which has training but also is a time to present awards and direction of the company.
Agent Mastermind is designed to help agents who have hit a plateau, break through it with sound advice from the industry's top agents, Keller Williams Agents or not.
"There's a difference between the reality of the market and the financial opportunity that you have," emphasized Gary Keller during Agent Masterminds last week.
To survive and thrive within an onslaught of negative news about real estate, you need to serve as your local market's economist and real estate expert.
Among Keller's key insights and advice from last week:
- In a buyer's market, sellers need to be prepared to make financing concessions.
- Seller concessions that serve to reduce the buyer's interest rate tend to be far more advantageous to all parties than price reductions of the same amount.
- Learn about the seller concessions and real estate financing concepts that are creating a competitive edge in the current market, and work closely with a loan officer who is knowledgeable about the details.
- The biggest obstacle to buying well priced properties right now is confidence. Homeownership is at an all time high - 68 percent - unemployment is incredibly low and the economy is strong.
- Reassure buyers that the market shift is simply a matter of supply and demand, and now is the time to buy
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