Foreclosures are dominate in the market these days. You don't need a special map or even an address to pick them out of the neighborhood. All you need to do is drive down the street with your eyes open. They will pop out at you.
Why? There is a "look" a foreclosure has, a sad neglected, nobody loves me type look. Why? Because nobody loves them, that's why. The investors or management companies in charge of them just aren't paying attention. Instead of sprucing up the properties with some basic tender care, they are throwing them on the market "as is" thinking some one will come along and buy them, just because.
Well REO Manager...guess again.
Your houses don't stand out. They do not shine, they are dingy, dirty and nasty. Newspapers, fliers and tumbleweed adorn the front yard. This makes them magnets for taggers and other persons looking for fowl play. Why advertise vacancy? Why ask for more trouble?
Marketing a home in this huge sea of mediocrity takes a sharp strategy. It's not time to play "let's make a deal." It's time to check on your asset, improve it. You need to do what it takes to bring it up to the neighborhood standards, before it along with the 25 others in the area bring the neighborhood so far down, there's no end in sight.
What does that mean?
Be proactive. Create a budget for fix-up. Paint and carpet will go a long way to sprucing up a home. Adding new appliances will attract a buyer too. Will you get your investment back? Probably, if the time-value of money means anything to you, you will end up selling the asset sooner, with less fallout.
It's time to "get real"
Getting real means accepting the fact that buyers aren't going to purchase a home just because it's a "foreclosure" and they think they are getting a good deal. Buyers want a real live "good deal" not a pretend one.
Would YOU buy this house?
In the end its all about supply and demand. We have a huge supply of foreclosure homes on the market, but the demand is not there for crummy, nasty, dirty homes that need fix-up. Unless you reduce the price. Price the crummy, dirty nasty homes at an "as is" price and they will sell.
Which will it be? More days on market or proactive strategy to eliminate the glut? The choice is yours, are REO Manager are you up for the challenge?
Kristal Kraft
Broker Associate, ABR, CIPS, CRS, GRI, ePRO, PMN, PNG
TheBerkshire Group, REALTORS
3801 E. Florida Ave., Suite 400
Denver, Colorado 80210
303-589-2022 ~ direct 303-953-5362 ~ fax
Selling Colorado Since 1984, Serving the Following Areas:
It's a no brainer for me - just a small investment can make these properties attractive and marketable. I always like the way you put your ideas out there - so refreshing! TAKE THE CHALLEGE REO MANAGERS!