Everyone knows first impressions mean a lot. When it comes to selling your home the first thing potential buyers see is the front of your house. For some this begins at the curb and for others it's the front door. For this reason it is incredibly important to remember these areas when getting your house ready to sell.

In fact having a terrific entry is so important Anita Cooper of Realty Biz News recently listed replacing the front entry door as one of the top three home improvement projects which "mostly pay for themselves."

2 Reasons the front door is so important when selling your home.

  1. Most home owners begin their search either by looking online themselves or reviewing listings online sent to them by their realtors. The thumbnail accompanying the listing is generally a shot of the front of the house with the focal point of the photo being the front door. If potential buyers are not impressed with this first photo they often won't bother to look at the home any further.
  2. Potential buyers spend a good amount of time at the front door waiting for their realtor to open the lock box and unlock the door. This gives them ample time to notice even small things, such as peeling paint, a broken door bell or the worn finish of the door hardware. This was just the case with a home I recently staged in Leander, Texas. Take a look.

Front-Door-Before-Collage

When potential buyers see neglected repairs such as a broken door bell or peeling paint they start wondering what else needs repaired. Even minor things such as these will have the buyer keeping a mental tally of how much less they plan to offer.

While replacing a front door may be the optimal solution it often doesn't fit into the budget. But there are plenty of other ways to add appeal to your entry.

How to stage your front door.

  • Repaint. Paint is a home sellers best friend. It is inexpensive, DIY friendly and makes a huge difference.
  • Add a potted plant or flowers.
  • Change the door hardware.
  • Put out a new welcome mat.

See what a difference these simple changes made to this front door.

Front-Door-After

First a complimentary shade of green paint was applied to the door along with a vining plant attached to a topiary trellace. Then door hardware was replaced with a new set in an oil rubbed bronze finish. Last a door mat was added.

Now that the home has a welcoming entry buyers will be imagining themselves welcoming their guests through the door. This is exactly what home staging is designed to do. Make potential buyers begin to see themselves living in your house. This helps them form an emotional attachment to the house and emotions equal offers.

 

39 Comments on Home Staging, how a front door can sell your house.

20 Most Recent Comments Displayed Show All

JAN
24
2012
Hit Router Attended Rain Camp

I had to look at the pictures a couple of times.  It did make a difference.

Does make a difference

8:44pm • #20
510,688 Points 1 Featured Post Outside Blog Attended Rain Camp Called Shot Master

You are so right... first impression is everything. Get potential buyers liking the place before they even walk in.

Gretchen

9:09pm • #21
1 Featured Post

I'd always heard, too, that a black front door was welcoming.  Well, I bought a house with one, and, I just don't like it much.  It may get a coat of glossy red paint next summer.  :)

Nice job with that entryway.  Big improvement.

9:31pm • #22
959,277 Points 24 Featured Posts Outside Blog Attended Rain Camp Called Shot Master

If this is your first post you have really come out of the gate in style. Great post and I will look for more.

10:21pm • #23
1,652,689 Points 134 Featured Posts Outside Blog Attended Rain Camp Called Shot Master

Absolutely important. first impressions are of the upmost importance.. I would think anyone wanting to sell their home would address the main entrance and make it as inviting as possible.

10:51pm • #24
JAN
25
2012
197,436 Points 2 Featured Posts Called Shot Master

Chris great post. The picture shows an otherwise normal/ average looking entrance, but made to look very appealing!

12:10am • #25
235,736 Points 10 Featured Posts Called Shot Master

Hi Chris--welcome to AR and congratulations on a great Feature.  You are so right that the buyer's first impression is an important one.  I always remind sellers that the front door is one place buyers may linger as they are waiting for the door to be opened--so they get longer to inspect and to formulate an opinion about the house. 

12:20am • #26

Chris, thanks for the great tips! It's amazing what a big difference a few small changes make. The "after" shot looks great!

1:08am • #27
974,629 Points 6 Featured Posts Outside Blog Attended Rain Camp Called Shot Master
The welcome mat strikes me as the change that makes you feel most welcome.
4:12am • #28
1,391,275 Points 28 Featured Posts Hit Router Called Shot Master

Good tip Chris.  While I'm not convinced totally that the front door will make the customer buy the home, I do know that the front door could in fact keep them from buying it.

6:28am • #29
349,168 Points 29 Featured Posts Outside Blog Called Shot Master

Great post and great advise. Thanks for reminding us of the importance of curb appeal!

6:51am • #30
371,957 Points 24 Featured Posts Outside Blog Called Shot Master

Would you believe on my new construction home we had a very beautiful teal door. The house was a light yellow with black shutters.. and a mutted teal door.. New owners moved in and the door is now black.. I find it ... morose myself, so finding what people like sometimes can be interesting.

8:19am • #31
488,042 Points 4 Featured Posts Localism Sponsor Attended Rain Camp Called Shot Master

You are right, that the attention to detail and the first impression at the front detail are so important as they give the buyer the first reaction to the property they are about to view.

8:21am • #32
730,035 Points 15 Featured Posts Outside Blog Called Shot Master

Chris, very good point. It doesn't take much to make the front door inviting. Thanks and welcome to ActiveRain.

9:03am • #33
178,121 Points 2 Featured Posts Outside Blog Called Shot Master

Hi, Chris - good post and love that you used before and after shots.  I'll make a note of your information too, since I'm in the Austin area - perhaps we will have an opportunity to work together on a home someday1    I'll reblog this,  too! 

9:25am • #34
1 Featured Post

Wow, thanks to everyone for the wonderful comments. Everyone here on AR is so welcoming and encouraging. When you're in business on your own this is a great place to come for inspiration.

Many of your commented on the color of the front door. I do agree black and red are my favorite colors for an entry door however the somewhat pink/salmon tones in the brick really took red out and I felt black would be too harsh. So we went with the muted green.

As for inexpensive you all are so right. Here's a rough breakdown of what it took.

Paint $15

Door Hardware $130

Pot, plant and trellis $60

Door Bell $15

Door Mat $20

Total $240

While this isn't chump change someone made a good point that while these improvements aren't going to be what makes someone put in an offer not making the changes could have been enough for someone not to put in an offer.

Thanks again for the encouragement!

10:11am • #35
300,008 Points 7 Featured Posts Outside Blog Attended Rain Camp

Hi Chris, congrats on the great post and on getting featured. So true about the front door and good impressions.

11:07am • #36
168,859 Points 50 Featured Posts Outside Blog Attended Rain Camp

Nice example of how first impressions really mean so much!  Great after shot too!  Congratulations on the Feature :)

 

2:09pm • #37
1 Featured Post Outside Blog

Chris-

 

This door looks wonderful!  This is just another testament that staging can be effective, especially when it is not overdone!

2:20pm • #38
225,896 Points 6 Featured Posts Attended Rain Camp

So true, it is part of your first impression as you approach the house, so easy to get it right, so simple to get it wrong...good post.

5:07pm • #39

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Christwingprofessionalhomestager

Chris Twing

Cedar Park, TX

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Twing Staging & Redesign

Address: P.O. Box 2100, Cedar Park, TX, 78613

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