Attention Real Estate Professionals:
Advertising inside of a newspaper can be very pricey so here are my secrets to appearing in your local newspaper for FREE! I read blogs everyday that help me out with my Real Estate business so I always enjoy giving back to the on-line community that I am a part of.
On Wednesday night, December 13, 2006 I attended a Business After Hours Holiday Party for the Fairfield, Connecticut Chamber of Commerce http://www.fairfieldctchamber.com/ . I knew a board member so I asked him to inroduce me to the Real Estate Professionals that were there that night first before I spoke to anyone else. He introduced me to a home inspector who knew the photographer of The Fairfield Minuteman , a local Fairfield, CT newspaper. I told him how I am trying to promote myself and my business here at the Chamber and he told me that he has seen me all over the internet and even in the real estate book of Fairfield County and even the local newspapers. He said that he loves my Marketing style and he said let's get in the Fairfield Minuteman together and have a small write up and a picture as well. He asks his friend to come over and he took our picture and then asked us a few questions. Which leads me to my first secret to getting inside of a newspaper for FREE: Make friends with the photographer or someone that knows the photographer.
The next secret to ending up in a newspaper for FREE is to contact your local newspaper and speak to the Editor and tell them about an announcement that you have. This can be a recent promotion, a recent accomplishment or even an involvement in a charity or seminar. Did you just get a recent certification and you want your community to know about it, call the newspaper editor. Did you just plan a first time homebuyer seminar and want your community to know that you are holding a seminar and want people to attend via FREE newspaper advertising call your newspaper editor.
The last secret is similar to the 2nd secret where you want to contact the editor of the paper and tell them that you have written a great article that is about Real Estate and you want the community to read it and take advantage of your article. You can write an article about how to get your home ready for sale. Provide different steps for homeowners to take before listing their home with a real estate agent. This article will have your name at the end of this article. Now you just got to share your steps of getting a home ready for a listing with your name and contact information at the end of the article. Who did they just read about that lists homes for sale in your community? Yes, you and guess what, for FREE!
So what do you think of these 3 secrets of appearing in a newspaper for FREE?
- Get to know the photographer or someone that knows the photographer.
- Share your Real Estate related announcements with the newspaper.
- Write a helpful article and submit it to the newspaper.
Thanks for reading my BLOG today. I hope you picked up a new tactic to advertising yourself in 2007.
Remember: THE BEST MARKETING IS FREE MARKETING!
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Do you have more ways of advertising in a paper for FREE? Share your ideas and secrets with us today.