I know the media has a way of blowing things out of proportion for us in the real estate industry.  When they preach it is a good time to buy, buyers go nuts.  When they say don't buy now, nobody wants to buy.  However, I have to say I have come across some amazing deals in this crazy market and buyers say they want to wait.  Wait for what?  Wait for the market to be a seller's market again?  Wait until the house you can actually afford this minute is no longer affordable or available?  Are you crazy?

One home I know of has come down $250,000 (from closed comps-owners owe little) and the sellers have to sell!  No it is not a foreclosure, short sale, but a divorce sale!  NO dealing with the nightmare bank tactics.  These homes are upgraded, beach close locations, that are most certainly a sweet buy.  They will bounce back, because they are located by the beach, along with up and coming Pacific City and The Strand.

Do the media care what they are doing to the economy?  Do they realize they can throw us into a recession just by what they write and report?  Who puts their money right back into the economy?  People who work in the real estate industry are a large contributor to our economy.  Who do they think buy the nice cars, buy homes in a profession they are exposed to on a daily basis, wine and dine their clients, promote mass marking campaigns, spend money on mailers, giveaways, business cards, notepads, and the list goes on and on.  If no one is making money in the real estate industry, a good proportion of economy spending halts.  All I can say is it is going to be a tight holiday this year for many people.  Stores no doubt are going to feel the crunch.  Agents have even gone so far as discussing a movement not to advertise in the newspapers.  Why should we give them our money to help them promote negative real estate? 

Then when the market turns around, the media will write about it start another wave movement that could change the real estate industry to a seller's market overnight.  Only then my buyers wouldn't be able to afford what they can now!

How do you get buyers to realize this is a great time to buy?

 

6 Comments on Forget the media & hype….Why can’t the buyers see it is a good time to buy?

NOV
12
2007
122,360 Points Outside Blog

Noelle,

Good post. I think if a buyer purchased the home that is $250,000 lower now than it was when it first came on the market when it was at full price they would probably be very unhappy with their agent. The market is still dropping and buyers are nervous. I would do a market study on the area they want to buy in and if it looks like a buying opportunity the facts will show that to them. I would also tell them no one can time the market and if you can buy a home in 2007 at 2005 prices it's a good thing. I feel your pain. I'm in San Diego and I have seen homes drop dramatically too. I'm thinking this down turn still has some legs. I'm positive but gosh darn I'm honest. The news is just doing their job - use it to your favor.

Mike Lewis

11:08am • #1
Hi Noelle,  I wonder the same thing about the buyers here.  Low unemployment, strong economy and folks are sitting back and waiting or renting and paying the same amount that they would if they purchased. Really makes no sense to me other than they are listening to the doom and gloom from the media.  I agree with you that we shouldn't support the negativity. Lenders, Appraisers,Home inspectors, termite companies, Settlement agencies/Attorney's, home warranty companies etc.  That is a huge hit on the economy. I ditto all you are saying.
11:09am • #2
121,511 Points 4 Featured Posts

Noelle, 

I had a lively discussion with Jon Zolskyregarding his blog post The Media Is Crazy - Is It?

He offers an enlightening point of view on the media.  After reflecting on the whole situation this weekend, my gut tells me that the biggest issue is not the media but the fact that the government's numbers are wrong regarding the general state of the economy.

When you have 1 in 10 people in California employed in some way by the building industry people know in their gut that things are not as good as the government is trying to tell us.  The 1 in 10 number doesn't even reflect the mortgage professionals being displaced or Real Estate Agents.  People are scared because they see what is happening or could happen to them.  They see foreclosure signs in their neighborhoods and the truth is sent home in visceral manner that the media can't even come close to.

11:18am • #3
If I'm thinking of buying a home, and I hear everywhere that "home prices continue to fall" ( I just heard that this morning on the Today Show I believe), then my butt is going to be out there looking for a home I could get at a great price. You don't wait until they say "home prices are on the rise".  Where is the logic in that? 
Jerry
11:21am • #4
122,360 Points Outside Blog

Noelle,

Kate brings up a great post by Jon to read. Check it out. The bad news is not only on the television it's in the neighborhoods.

Mike Lewis

11:21am • #5

Noelle, Great post, just last Friday I was at a builder open house talking to other agent about this very subject. I really do not think they realize what power their words have. One way I think is use them to our advantage, we must establish/ educate the public that gloom and doom they read about is not entirely true. Sure there are some in desperate situations. many buyers just accept what they read to apply to all. Some only read the headlines  and do not look deeper into what is being reported. If they did they would realize many of the so called problems don't even apply to them.

I say contact those who do or have seen the light, (referral base/past clients) to attest that times are not at all bad but a great time to capitalize.

11:26am • #6

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Noelle Hipke

Huntington Beach, CA

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