Stealth can be very useful under some circumstances. Selling real estate is not one of them.
The real estate “Secret Agent” may be highly skilled and knowledgeable, but may have lost sight of the ultimate mission which is to engage as many potential clients as possible.
In the real estate marketing arena, consumers rarely seek technical proficiency. In the overwhelming majority of cases, visibility is the number one reason a buyer or seller will call a real estate professional.
Interestingly enough, developing a dominating presence is no longer the purview of the wealthy. Anyone willing to roll up their sleeves and work can devise a plan that is both effective AND inexpensive.
A regular blog post should be part of any marketing plan.
Is it time consuming? Yes. Does it get results? Yes. Is it expensive? No.
It’s “Sweat Equity Marketing” and it works!
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