If your message doesn’t hold value to the person who is receiving it, don’t bother wasting your money. More than ever consumers need to know that there is something geared to them, some sort or payoff to take a look at your direct mail piece. This is great news for you! Make sure that the value you give them also holds value to you.

Example: “I would like to give you information about the value of your neighborhood. Please email and let me know that it is okay to send you my quarterly newsletter with this information.” With a positive response you have just given them a reason to talk to you and for you to speak with them.

Example 2: Keep this postcard, it never expires! Whether you sell you home in 1, 3 or 25 years, if you choose me as your agent I will provide the following services to you: Professional, photography, dog-walking services during your open houses, your own domain name with your address, weekly personalized reports of your home activity and property business cards that you can pass out to your friends and family to help with the marketing of your home. This is just the beginning of what I offer my clients.

Matthew S. Gosselin is the author of My Blue Goose, Exploiting The Wow Factor In Real Estate Marketing. The book can be purchased on MyBlueGoose.com or Amazon