Chalk it up to experience . . . I should know better considering how long I have doing this. . . but even I jump at the chance to bid on jobs with the trust that my information will be considered with the same care and consideration that I have put into the proposal.
I was asked to bid on a $1.2 million property - that was supposed to be marketed for a quick sale. Located in an exclusive neighborhood about an hour from my house, I drove to meet the Realtor, and toured the house, took my pictures, asked all the right questions. She said the house would sell fast and wanted a 30-day price for the Staging and rental. She said she wanted a "classy and elegant" look to the house. She shared her "vision" and we were careful not to share ours - we were not hired yet. See we've learned along the way!
After a few hours of pulling the information together - getting pricing from rental companies, and providing specifics of what we would do to transform the empty former design center for a builder to a lovely home for sale. . . I put more effort than normal in the proposal - including dressing it up to "impress" the client and builder. Feeling confident we sent off our proposal and planned to discuss the information the next morning with the client.
To my surprise, a brief email arrived in the morning telling me "They had gone a different route with the Staging." I KNOW they did not even look at the overall content - probably just glanced at the price. So, as is usual practice, I called to follow-up and ask what they had decided. I was informed that my price was too high - and so I asked if it was an apples-to-apples comparison. It was not - the "winning" bid did not have all the pieces we proposed, or the look we suggested. It was also not based on 30-day rental. So it was NOT a fair comparison. I dug deeper.
Disappointed I probed more and asked WHO won the job, sharing that I know most of the Stagers in the region (even an hour away). I got a name - no one I recognized who works regularly as a Professional Stager. Google came in handy as I typed in the name and - WOW - the "Stager" was a Realtor who worked in the same office as the listing agent. A "ringer" - an inside man! He may "stage" on the side, but I was peeved that I had been "used" - to get the 3 proposals for Staging required - probably by the builder-client.
Totally burning the bridge I wrote to the Realtor and let her know that it was sure a long-shot for me to win considering her inside man had the inside track, and I could not help but feel my proposal and time invested was an exercise in futility (exact words!). Not only that, but it was not the same job being compared - our "product" was what she asked for classy and elegant, and 30 days. I came to find out his was not even close.
So, miffed at that whole exchange, I went to a local rental company to speak to the DM about "issues" regarding how they were undercutting Stagers (read my last blog post), and GUESS WHO was in the showroom picking out his furntiure? You got it - the INSIDE MAN! I could not believe it! We asked him, "So, what are you doing?" And he said he was a "stager" - and of course we were nosy and found out what he picked. Totally did not even go together - and was a 90 day minimum contract! I did not know whether to laugh or shout - but what are the odds that would happen!?!
Classic example of being used - now I will ask MORE questions up front before taking an hour of my time - actually 2 hours to drive ($200) and 3 hours to pull a killer proposal together ($300)- only to realize I never stood a chance. So $500 down the drain in effort - and a peeved attitude for a time - I let it go and looked for the "good" in all this.
Good news - I have a FABULOUS proposal template to use - as we are always improving on how our proposals look in content and quality.
Live and learn - and do not get used!
- Jennie
Ouch! We all get it sometimes - that "bite" and you know where!! I am just glad that you did let your feelings be heard to the agent - that is just so not right!! Something good will come of this I really believe so :)