Is the Greene Theme just a fad, or here to stay? We thought our clients would be interested in learning how they can live greener and have a significant amount of marketing around the green theme. So far only a very few have expressed a deep interest in going green. Most keep their green efforts to recycling the trash. Investing dollars into their property to make it greener isn't something we are seeing much of yet? However it remains a hot topic in real estate, and many of us are becoming designated as Green Agents.
We've discovered that going Green and Green Building means different things to different people. At its core is the intent to plan, design, construct, maintain, and deconstruct buildings, neighborhoods, and cities to be healthier and more comfortable
places to live and work for the people on the inside, and more environmentally friendly for everyone else on the outside.
If you're used to the old school environmentalism of sweater-wearing martyrdom, this juxtaposition might seem a paradox; but the two tenets go hand in hand. It turns out that buildings that are well built do things like waste less energy and water, allow inhabitants to control temperature and humidity, grow less mold, and contain fewer toxins. Green building starts off with the premise that the inhabitants' well being, health, and comfort come first, and incorporates this idea into the design process. It then looks for ways to reduce the burden on the environment in terms of resource and land use and air and water quality.
There are now many, many publications and products dedicated to helping us all to become greener - I especially like The Daily Green.com and their section on Green Homes.
I have a builder client that has spent an enormous amount of money researching this topic, and has built some of the finest green homes in our area only to find that the price of the systems and materials involved outweigh the demand for this exceptionally high standard of building. It appears that being green comes in many different shades
Are you experiencing the same?
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