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The 10 Photo Commandments

Reblogger
Real Estate Agent with (909) 476-9600 ~ WeLoveSellingRealEstate.com BRE# 01327312

 

Jeff has so perfectly described both the importance of, and cardinal sins, of photography in real estate today that I couldn't help but share it. I know for a fact that in my younger days I committed at least one of these photo-crimes, and I have learned from experience just how critical it is to have good photographs (and LOTS of good photographs) in order to make that sale. Thanks Jeff!

 

Original content by Jeff Dowler, CRS CA DRE #01490977

The 10 Photo Commandments

 

Real estate photos for marketing a listing effectively are a huge deal – we all know that, as does the buying public. Sadly, many in our profession appear to be clueless on this issue, or don’t care. There is simply no excuse in my opinion in this age of digital photography for crappy photos, or lack thereof. None!

 

Open Toilet in a home - MLS quality? Hopefully notHere is my 10 Photo Commandments List for sellers that I just created and have now added to my pre-listing package, and plan to include in my listing presentation.

 

Making sellers aware that bad or very limited photos are commonplace, but worse, are inconsistent with what I, and many others, believe is responsible seller representation, is my goal.

 

Sellers WILL have a commitment from me, in writing, that my photos will be the best they can possibly be.

 

Of course part of that discussion is also to coach sellers on how they can enable me to achieve this goal on their behalf.

 

So here they are. Whadya think?

 

My 10 Photo Commandments

 

Thou shalt include multiple photos - the maximum allowed on listing sites and the MLS

Thou shalt take photos of the interior and the exterior

 

Thou shalt not include photos of an open toilet, EVER!

 

Thou shalt take multiple photos of each room from different angles to enable the best pictures to be selected

 

Thou shalt not take photos of blank walls, corners of an empty room or the ceiling

 

Thou shalt not include photos of driveways with cars and trucks, especially those up on blocks

 

Thou shalt not take exterior photos of the home on trash collection day

 

Thou shalt not include photos of dirty dishes in the sink or on the counters

 

Thou shalt take no photos of dirty laundry on the floor (or anywhere) and unmade beds

 

Thou shalt not include photos which are crooked, upside-down, out-of-focus, or dark

 

Jeff Dowler

Your Listing Agent

 

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Comments (1)

Ralph Janisch ABR CRS Broker
Janisch & Co. - Conroe, TX
Selling Northwest Houston to good people like you!

Sadly..... I've probably been guilty of each of these transgressions.  I promise to do better!!

Jan 15, 2012 02:35 PM