The 10 Photo Commandments
Jeff has so perfectly described both the importance of, and cardinal sins, of photography in real estate today that I couldn't help but share it. I know for a fact that in my younger days I committed at least one of these photo-crimes, and I have learned from experience just how critical it is to have good photographs (and LOTS of good photographs) in order to make that sale. Thanks Jeff!
The 10 Photo Commandments
Real estate photos for marketing a listing effectively are a huge deal – we all know that, as does the buying public. Sadly, many in our profession appear to be clueless on this issue, or don’t care. There is simply no excuse in my opinion in this age of digital photography for crappy photos, or lack thereof. None!
Here is my 10 Photo Commandments List for sellers that I just created and have now added to my pre-listing package, and plan to include in my listing presentation.
Making sellers aware that bad or very limited photos are commonplace, but worse, are inconsistent with what I, and many others, believe is responsible seller representation, is my goal.
Sellers WILL have a commitment from me, in writing, that my photos will be the best they can possibly be.
Of course part of that discussion is also to coach sellers on how they can enable me to achieve this goal on their behalf.
So here they are. Whadya think?
My 10 Photo Commandments
Thou shalt include multiple photos - the maximum allowed on listing sites and the MLS
Thou shalt take photos of the interior and the exterior
Thou shalt not include photos of an open toilet, EVER!
Thou shalt take multiple photos of each room from different angles to enable the best pictures to be selected
Thou shalt not take photos of blank walls, corners of an empty room or the ceiling
Thou shalt not include photos of driveways with cars and trucks, especially those up on blocks
Thou shalt not take exterior photos of the home on trash collection day
Thou shalt not include photos of dirty dishes in the sink or on the counters
Thou shalt take no photos of dirty laundry on the floor (or anywhere) and unmade beds
Thou shalt not include photos which are crooked, upside-down, out-of-focus, or dark
Jeff Dowler
Your Listing Agent
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