Hi folks. Today is your lucky day. I'm going to make you some serious money. As you know, I love writing about real estate to try and help my peers in their business. I do this because I learned a long time ago that the fastest way to success is to bring others up with you. So....I share what I know.
I spent today riding around Poinciana. My normal kind of day, did a photo shoot on a new listing, checked on my vacant listings to make sure they were OK and had to stop at one of my listings to remove my sign and give the key back to the Seller. We decided, that the way the market is right now, it was best to take a breather over the Holidays and get back at it after the New year. They needed a break and I needed a break. No biggie. I'll re-list them when the time is right.
Anyway, I'm writing this post to give you a very important tip that will increase your business substantially....at very little cost to you. It's the simplest thing you can do and I can track about 50% of my business as a direct result of doing it.
So here goes......the best real estate advice you will EVER receive, bar none. Are you ready? Here are the steps involved.
- Forward ALL of your phone numbers to your cell phone.
- Go to the office supply store and purchase a Bluetooth for about $50.00.
- Wake up every morning and plug this Bluetooth into your ear.
- Cut your cell phone on and then...............
ANSWER YOUR DAMN PHONE!!!!!.
Sounds simple doesn't it? Then why do so many REALTORS® have a hard time with this?
I had three potential Sellers call me today while I was riding around Poinciana doing my stuff. All three were calling off my expired letter. And all three hired me over the phone. Why? Because I answered it!
All three went on and on about their previous REALTORS® and how they could never reach them and how they never heard from them. All three told me they knew how bad the market was and they knew they needed to reduce their prices. All three said the only issue they had was lack of communication from their REALTOR®.
Isn't that amazing? Three very good Sellers with three very good properties, that all expired and will soon be mine, just because their REALTORS® never answered their phones and never communicated with their Sellers.
What's worse is, I hear this from just about every Seller I talk with that was listed previously. Folks, if you want to be a listing agent, you MUST learn good communication habits. There is no excuse for you to take a listing and then abandon your Seller. It is the fastest and surest way to be a failure in real estate. Sellers are not stupid. They know this is a difficult time to sell a house. All they really want is for someone to keep them in the loop and talk to them. They want to know their REALTOR® is doing everything they can to get the property sold.
So go buy that Bluetooth today. Get in the habit of answering the phone when it rings. Also, while you are riding around between appointments use that time to call your Sellers and let then know what's going on. Let me give you another little trick. If you know your Sellers work schedule, you can almost always call when you know you will get a voicemail, that way it only takes about minute to leave a quick update. Heck....you could do it everyday!!! They'll call you back if they need more information and the good thing is, you'll answer!! At least I know I will. Will you?
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