It's been over a year since we launched Agent Ratings and Reviews. 

Today we are leading the way with more than 100,000 reviews of local real estate agents submitted by our users.  At launch, there were a few skeptics that felt that this could hurt an agent's business just as much as it could help, but, great service cultivates referral growth. Premier Agents with five or more reviews get more than twice as many contacts than agents with zero reviews.

Today, we're expanding Ratings and Reviews to all real estate professionals.  All you need is a profile on Zillow and you immediately can start requesting reviews.  Agents, lenders, title companies, stagers, inspectors etc., start taking advantage of this awesome opportunity to show off what it is that you do best!

Consumers typically write reviews to share their experiences about services, products, and people, but they're also reading reviews by others to assist them with real estate buying/selling decisions and in choosing their real estate team of professionals.  Many agents and lenders are increasing their contacts and business using client ratings and reviews.

During a "Rating and Review" webinars, ActiveRain members Peggy Lyn and Chris Speicher from the Speicher Team shared the below email. This contact became a closed transaction and their client for life.

This new client also took the time to write a glowing review for the Speicher Team.

Testimonials & Reviews

Check out the Speicher Team ActiveRain profile and see how they're using "reviews" on their page.
Here's another great sample of how they're using Ratings and Reviews on their website.
Look how Jay Thompson, The Phoenix Real Estate Guy is using reviews: ReviewOurAgents.com
Erica Liodice from RealLiving.com shares how Ratings and Reviews are generating new business.

The Power of Consumer Reviews

Take a look at the screen shot below, it tells consumers a couple things:

1. The agent with reviews actually is working with clients selling and buying homes.

2. The agent's responses to the reviews are marketing opportunities to future viewers.

3. Agent's with large volumes of reviews translates as "many transactions" to prospects.

Check out these agents, many have more than 50 reviewsStart requesting reviews from your past clients,  it's easy and the results will not only set you apart from the competition, the power of third-party referrals and endorsements are nearly as good as word-of-mouth referrals. Plus they stay online for others to see indefinitely.

Using the Facebook Apps/Tabs to populate your Facebook business pages with reviews is a great way to promote your five star service to social media channels.  Adding a co-branded reputation widget on your blog and website also will attract additional contacts and produce visitors looking for reputable professionals to represent them in their real estate transactions.

I know that you stand behind the services and experiences you provide to your clients.  I also know that consumers not only deserve this type of ratings and reviews service, they expect and even demand it.  I'm very excited and pleased that so many members are benefiting from this feature and service.

 

 

          

 

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11 Comments on Leading The Way With 100,000 Agent Reviews

JAN
26
2012
Hit Router Attended Rain Camp

That is something on my to do list.  I do think that it could increase the leads that one might receive.

Thanks for the post and the reminder

4:54pm • #1
681,485 Points 316 Featured Posts Localism Sponsor Outside Blog Hit Router Attended Rain Camp Called Shot Master

Greg - thanks for commenting.

Reviews definitely increase consumer interest and agent contacts,
just ask Chris from the Speicher team and he'll confirm that. 

5:04pm • #2
1,336,644 Points 128 Featured Posts Localism Sponsor Outside Blog Attended Rain Camp Called Shot Master

Hi Brad, Was speaking with Jake Scherre today. Were your ears burning? Had not seen this post yet. Just left you a message.

Margaret

9:04pm • #4
1,117,574 Points 101 Featured Posts Outside Blog Attended Rain Camp Called Shot Master

I really gotta get back on this.  I intend to send the request and then I forget. 

10:34pm • #5
JAN
27
2012
681,485 Points 316 Featured Posts Localism Sponsor Outside Blog Hit Router Attended Rain Camp Called Shot Master

Hi Margaret - I did get your voice mail and message, I'll call you tomorrow to go over this with you.  Thanks.

12:11am • #6
681,485 Points 316 Featured Posts Localism Sponsor Outside Blog Hit Router Attended Rain Camp Called Shot Master

Tammy -

just add the "to-do" to your CRM program and then you won't forget!!  :-)) 

(BIG SMILE!)

12:12am • #7
269,160 Points 3 Featured Posts Outside Blog Hit Router Attended Rain Camp

I must get on this as it could be another tool in the shed.

8:05am • #8
805,327 Points 1 Featured Post Outside Blog Attended Rain Camp Called Shot Master

Hi Brad - I had seen your announcement a year ago but had not yet checked into it.  It seems to be a very successful new feature.

9:45am • #9
759,106 Points 13 Featured Posts Localism Sponsor Outside Blog Attended Rain Camp

Hi Brad good to see your posts and follow what is new in the industry and what is working thanks guy for updating us here on Active Rain

1:18pm • #10
JAN
28
2012
5 Featured Posts

I have to say it has been very remiss of me for not doing this. It is a "must do" this year and soon! Thanks for bringing this to our attention   I will definitely be doing this!

Pat

5:45pm • #11

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Brad Andersohn

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Zillow - Natl Outreach Mgr & Dir of Zillow Academy

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