Traditional real estate agents need to pay the messenger because they don't know any better. Slowly but surely a new breed of real estate agents are using tools that help them not to pay the messenger.
This is what Seth Goldin had to say, "When the internet drove the cost of something down to zero, the equation changed, because you don't need to pay the messenger when your offer is so irresistible."
This is what I have learned from Seth and others:
- A free email newsletter to your listing area is not cheap because it's free, but rather, "you don't need much of a marketing effort to get the word out" according to Seth .
- I have found that my free email newsletter, to my listing area, is irresistible because people cannot believe they get it for free. And secondly: they enjoy it so much they help me to spread the word when they pass it on to friends.
- My ability to send an irresistible local news story via email makes my message viral as emails are easy and free to forward.
Are you ready to stop paying the messenger?
I know that to stop paying will not happen overnight but it should not stop you from embracing the tools to do it. Start cultivating relationships and use zero cost internet tools as from today.
Johan Horak
P.S. One of the errors with real estate blogs are that many don't have an integrated newsletter and a automated solution to send blog post to their subscribers.
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