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The Yard Sign ... at night!

Omaha Real Estate Contributed by David Matney with Alliance Real Estate

Some things are so simple yet are often overlooked. When was the last time you REALLY looked at your yard sign? Is it faded? Is it readable? How far away from the sign can you be and still read the sign? Is the font a readable font? Have you driven by your sign at night? What is the furthest away you can be and still read the sign at night? Do you have the company number or the company website on your sign? Why do you want YOUR leads going to the company? (I do have the company website on my sign but I am one of the owners of the Alliance Real Estate Sold Sign firm.)

In Omaha during the winter months, your sign can be invisible? During winter months buyers and sellers are driving home from work in the dark. Those are potential buyers and seller who can not see your yard sign. Here is a tip to make your signs more visible. More visibility, more traffic, more business. In fact, yard signs are a way of getting future listings. On my yard signs I have my number done in Highway reflective tape. It does not fade and it stands WAY OUT especially at night. It is pretty cool and it has a long shelf life because the signs are reusable. In fact, I have attibuted to obtaining several listings from using this technique. I even have several signs designed specificly for high traffic streets or for a street with lots of FSBOs. The number, website and SOLD sign are all done in reflective tape.

Sometimes, I have even had referrals from past clients specificly ask for the "high traffic" sign. It is kinda fun and it is a easy way to differentiate yourself from the competition.

Thanks,

David Matney, CRS,GRI

Alliance Real Estate

Posted by David Matney, CRS - Omaha, NE Real Estate on 11/16/2007 08:20 PM

Comments (17)

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17 Comments on The Yard Sign ... at night!

This is an awesome idea. I am going to take this a run with it. Hope you don't mind :-}

11/16/2007 08:35 PM

by Todd Jones (Coldwell Banker Town & Country)

Those reflective signs are really great, especially in rural areas. I have found that tall posts also make them easier to see at a distance.

I also have a color picture of me and a cell phone number.

11/16/2007 08:48 PM

by Randy L. Prothero - Hawaii REALTOR® (Century 21 Liberty Homes)

Most Excellent Idea! I will be talking to my sign company about this on Monday

11/16/2007 08:50 PM

by Court Peterson (GMAC Real Estate Northwest)

Todd, help yourself. Thanks for the comment.

Randy, I have never thought about having them taller at a distance. Good point. Yikes, photo of me would not be a selling point. :-) Thanks, for the comment.

11/16/2007 08:55 PM

by David Matney, CRS - Omaha, NE Real Estate (Alliance Real Estate)

Court, thanks for the comment.

11/16/2007 08:56 PM

by David Matney, CRS - Omaha, NE Real Estate (Alliance Real Estate)

David-

Highway reflective tape! Brilliant idea!!! Thanks so much for sharing your tips! Keep up the informative posts! I appreciate it.

~Emily

The San Diego Real Estate Expert

11/17/2007 02:43 AM

by Emily Johnston (Keller Williams Realty)

Emily, thanks for your comment. I will try to keep them coming. Thanks, for stopping by.

11/17/2007 07:28 AM

by David Matney, CRS - Omaha, NE Real Estate (Alliance Real Estate)

Great idea.

Trumm Team - Alliance Real Estate, Omaha, NE

Omaha Homes Currently Represented

01/29/2008 07:54 PM

by Omaha Real Estate Troy Trumm - The Trumm Team (Alliance Real Estate)

Great post and great ideas. Something we need to all think about. I am going to forward this post to my broker. Thanks

01/29/2008 10:19 PM

by Alan Kirkpatrick Austin Texas Real Estate (Austin Texas Homes)

Hi There Who does highway reflective tape on your signs?

01/29/2008 10:24 PM

by Retta Absher- Pearland Texas Real Estate (RE/MAX Top Realty )

Great idea! Sometimes its the little things that make a new client call you..

01/29/2008 11:08 PM

by Matt Clark, Cincinnati Real Estate (HUFF REALTY Hyde Park)

This is awesome. Makes you wonder why we didn't put this tape on our signs years ago. I am definitely investing in some right away. Thanks

01/29/2008 11:15 PM

by Ryan Koch (RE/MAX Preferred)

GREAT ARTICLE,

I HAVEN'T SEEN ANY OF THESE SIGNS YET IN PERSON, BUT IT SURE SOUNDS LIKE A GREAT IDEA!

MAYBE THEY CAN MAKE BATTERY RECHARGABLE LIGHT-UP SIGNS TOO.

OR JUST USE REFLECTIVE PAINTS THAT CAN BE SEEN AT NIGHT. JUST LIKE THE PAINT USED ON THE CURBS

FOR ADDRESSES AND SUCH.

01/29/2008 11:24 PM

by JEFF STRAUSS SALES REP ! MUST SPECITY !! (TITLE C0MPANY)

Troy, thanks for the comment.

Alan, thanks for the comment.

Matt, I agree the whole business is built around little things.

Ryan, signs are a big deal. My number rider is a total investment of $36.00. $18 for the rider and $18 for the reflective lettering.

Jeff, thanks for the comment.

01/30/2008 08:09 AM

by David Matney, CRS - Omaha, NE Real Estate (Alliance Real Estate)

WOW! I never thought of this idea and no one is using this anywhere in Delaware!! Wow what a super idea! It is very kind of you to share this! Thank you!

Tom Davis Realtor

02/27/2008 10:56 PM

by Delaware Homes For Sale:FREE Delaware Search: Delaware Real Estate: Tom Davis (Delaware Real Estate: Delaware Homes: Delaware, Dover , ERA)

Tom, thanks for the comment.

02/28/2008 12:30 AM

by David Matney, CRS - Omaha, NE Real Estate (Alliance Real Estate)

This is a great, there were four listing on the same street when I put my listing on my sellers’ property and it was in contract the very next day! Isn’t amazing how http://www.listinglight.com does the job for you.

04/11/2008 04:12 PM

by Michael

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